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Director, Global Marketing Platforms
1 year ago
Job Posting Title
Director, Global Marketing PlatformsSummary
The Director, Global Marketing Capabilities & Innovation - Platforms will provide executive and strategic leadership and be a key-member of the global marketing team, directly contributing to the growth of Aristocrat Gaming’s business by helping to build innovations and capabilities to ensure organizational scaling. You will ensure that no lead is left behind, every marketing touch point is driving demand, our technology systems work together seamlessly, our money is spent wisely, and that we operate in a coordinated way in all our global markets.
Reporting directly to the Senior Director of Global Marketing Capabilities & Innovation this role will work closely with leadership to develop effective people and business strategies to support and elevate employee experience. This role is responsible for building a modern marketing technology stack, including platforms, data integrations, analytics, and operations engines. Specifically, this role will evaluate new technologies and add-on applications to optimize the global marketing team's performance and connect the martech stack across regions, functions, and platforms to allow cross-functional orchestration, utilization, and analytics.
This individual needs to have strengths in identifying and/or conceptualizing products, articulating a vision, creative problem solving, collaborating with a diverse cross-functional team, and steering a team through projects for successful outcomes. The ideal candidate needs to be a self-starter, who can operate at a high strategic level as well as be willing to “roll up the sleeves” to advance project work as needed. This is a business wide position supporting global, regional, and cross-functional groupsWhat You'll Do
Roles and Responsibilities:
- Serve as an advisor and trusted partner to the VP, Global Marketing Capabilities & Innovation to ensure that the global marketing team is operating efficiently and executing with agility in support of aligned goals and strategies.
- Articulate, set, and execute a global digital vision that aligns with broader enterprise marketing goals to enhance customer and player journeys by delivering differentiated experiences across crucial digital touchpoints.
- Be a subject matter thought leader & drive the vision for marketing data and technology for all parts of the organization.
- Architect the data solution to advise, enable and optimize Aristocrat Gaming’s marketing globally across paid, earned and owned experiences.
- Build and evolve corporate strategies around data collection, data use, and technology to deliver marketing results and drive business benefits for Aristocrat Gaming.
- Navigate global, cross-functional marketing teams (internal and external) to uncover opportunities to contribute with marketing data and technology.
- Craft and drive implementation of a future-proof vision for Aristocrat Gaming marketing data based on the latest industry updates and privacy changes (i.e., deprecation of 3rd party cookies/IDFAs).
- Partner with our operator, player, and partner marketing teams to build new experiences and value for our audiences across the customer journey with clear attribution.
- Pilot new technologies and capabilities for internal teams with the goal of rolling our scalable standard methodologies for global Aristocrat Gaming marketers
- Develop appropriately detailed specifications for the marketing capabilities features so they are clearly understood by the development teams.
- Conduct horizon scanning through organization and industry research to identify opportunities and future threats.
- Manage global partnerships including vetting, onboarding, life cycle, and retirement of contracts.
- Collaborate with key internal stakeholders and advise them on their digital strategy and transformation programs.
- Work with cross-functional, global, and regional business leaders to develop the roadmap for marketing technology plans as opportunities are identified, and solutions are developed. Ensure that those plans are appropriately prioritized, scoped, and implemented.
- Establish an always-on, continuous feedback loop with the global tech and user experience teams to ensure alignment from project definition through execution.
- Demonstrate a passion for our internal customers, evangelize their needs, and possess a genuine enthusiasm to innovate on their behalf.
What We're Looking For
Required Skills and Experience:
- 12 or more years of work experience with a bachelor’s degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD
- Shown experience (10 years) in a digital marketing role with consistent record of using technology and data to drive marketing results
- Deep knowledge of the Marketing Technology space, including the key partners and crucial trends
- Shown experience with privacy regulations like GDPR, CCPA, and LGPD
- Validated ability to collaborate across cross-functional teams using effective interpersonal skills
- Excellent time management and organization skills
- 8-15 years of relevant work experience
- Experience in digital marketing for Gaming, Tech, and/or Fintech
- Experience on agency side deploying digital advertising and working with Marketing Technology
- Experience in a global role at a large enterprise
- Ambitious drive and a motivation to achieve rapid results.
- Product or tech experience in the marketing space
Why Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V
- World Leader in Gaming Entertainment
- Robust benefits package
- Global career opportunities
Our Values
- All about the Player
- Talent Unleashed
- Collective Brilliance
- Good Business Good Citizen
The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.
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