Director, Global Digital Marketing (Core Games)

2K
Novato, California, United States
8 days ago
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Who We Are:

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need:

2K is looking for a Director, Digital Community Marketing, to join its Core Games group and lead the digital community marketing team efforts across the Core Games portfolio of projects, including the BioShock, Borderlands, Civilization, Mafia franchise and more. Reporting to the Vice President, Global Brand Marketing, you will play a crucial role in defining and leading, a team of Social, Community, and Influencer marketing experts to integrate social, community, and creator marketing throughout the lifecycle of our Core Game business unit franchises.

Representing the “voice” of our player, be responsible for fostering deep relationships between our players and our franchises, increasing understanding of player needs across the business unit to influence current and future product and marketing roadmaps. Develop and implement platform-specific global social, community, and creator strategies based on player needs to increase our presence across social channels, increase cultural relevance for our franchises, and promote positive sentiment and growth for our player communities.

This role takes ownership of setting and reporting upon our Social and Community KPIs and requires a deep understanding of, and ability to report on player needs, have strong cross-functional collaboration and project management skills, and ability to optimize workflows to ensure projects are delivered on time and within budget. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role.

What You Will Do:

Digital Community Marketing

Leadership, Collaboration and Communication:

What Will Make You a Great Fit:

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The base pay range for this position in California at the start of employment is expected to be between $149,800 and $221,680 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

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