This job might no longer be available.

Head of Product Management Mobile (Apex Legends)

Sr. Director, Game Product Management

As the Sr Director of Product Management, you will establish acquisition, engagement, and monetization strategies for features and content within Apex Legends. As someone who is passionate about the game, think quantitatively and rigorously to develop an understanding of the needs and expectations of our players. You will manage important game features and content releases that further the vision of the game and its goals. You will use data analytics and quantitative analysis to monitor game performance, tune mechanics, and identify new features and tactics to affect Goals.

Capabilities

Business Planning:

• Advocate for process improvements in Game Development Framework, Gate process and Requirements.
• Establish internal processes to ensure smooth development processes. Build relationships with partners.
• Expert level understanding of game systems, how they interact and what impact they will have on KPIs.
• Advocate KPI driven feature design and roadmap planning across single features, a single title and across multiple titles in multiple studios (franchise level) alike. Develop a culture of measuring outcomes for releases and serve as an expert across EA.
• Expert in economy management, develops framework for economy design taking into account gameplay, genre, platform and business model.

Execution:

• Build teams and strategies designed to promote a growth strategy for products.
• Manage relationship with Central team and promote studio priorities on tools/tech in development
• Partner with Analyst leadership to implement a culture of data curiosity and data democracy at Studio.
• Represent game teams with external data partners to ensure data infrastructure and platform exists and is running smoothly.
• Partner with Game Director to negotiate for resourcing and priority with Central teams to ensure give product and game team the greatest chance of success.

Analysis:

• Build culture of measurable outcomes that lead to quantifiable road map features
• Champion data-driven philosophy across studio and at the company level.
• Build a culture of scientific rigor where data informed decision-making is advocated by studio leadership.
• Develop a culture of rapid testing and strategies that serve as validation of concepts and feature ideas
• Oversee direct reports that guide product review conversations and presentations.

Product Strategy:

• Define the product vision for multiple products in collaboration with Game Director.
• Oversee and provide oversight over multiple titles in development and live service.
• Craft high-level strategy/pillars
• Build culture of measurable design; develop culture and framework for evaluating feature performance against expectations.

Player Advocacy:

• Expert level understanding of player motivations, personas and segmentations across multiple genres/franchises/studios.
• Partner with Community leadership to advocate a Player First agenda while also balancing with business realities.

Daily Responsibilities

• Drive road map, identifying important features regarding season and event structure
• Work with Design Team, to prioritize when and how new features they create are delivered and released.
• Work with Design Director when feature trade-offs need to happen to ensure agreement.
• Help identify features to improve core measurements (acquisition, engagement, retention and monetization).
• Own major events (mix of challenges, gameplay events) and work with Design Team as they own limited modes.
• Feature prioritization, design and product decisions.