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Group Creative Director, Campaign

EA’s Marcom Creative team is responsible for defining the creative ideas that underpin our campaigns and consumer-facing brand behaviors. As a part of a global group of strategists, technologists, and producers we work in close collaboration with our studio and brand partners to define the steel threads that guide campaigns and consumer-facing content across our franchises. This involves creative engagement from inception to execution; including franchise & brand foundations, campaign narratives, content planning, creative platforms and creative direction for our assets and activations. We use both left brain and right brain thinking to boldly chase the next insight or breakthrough creative idea that will progress marketing in our industry and beyond.

As a Creative Director of Marketing & Communications, you will report to our Sr Director of Marcom Creative, and partner closely with Studio, Brand, Marcom Strategy, Communications and cross-functional teams, to define the present, and future of Apex Legends.

In the past three years, Apex Legends has grown to become one of the biggest FPS games in the world. Millions of people play, watch, read, create and interact with our Legends every day, in and out of game. This is an opportunity to join, lead and build a creative team as we expand Apex into more markets and more platforms.

You should apply for this job if:

• You believe that ‘collaboration’ isn’t a buzzword, it’s the only way to get to brilliant and insightful work.
• You know that great ideas come from anywhere and you have the stories and experiences to prove it.
• You enjoy a fast-paced environment where creativity is often fluid and reactive
• You love stories in all their shapes and sizes: big stories that unfold over years and little stories that happen in seconds.
• You never put your ego first.

Responsibilities:

• Partner with Respawn’s writers and animators to develop seasonal creative platforms and work closely with the larger marketing team to bring those creative ideas to life across communications, content, and channels.
• Work closely with marcom strategy, brand marketing and channel intelligence to develop and refine ideas based on insights and strategies that drive Apex forward
• Champion the creative work of the team to internal stakeholders
• Collaborate with our channel teams to develop and support creative and content platforms
• Beyond the ideation of the creative, partner with the Brand Marketing and cross-functional teams to ensure quality and integrated execution of the creative across channels.
• Lead internal creative teams across all aspects of live service marketing.
• Be the Creative POC for all external vendors and agencies working on live service

Qualifications:

• 8+ years in a CD role within a creative agency or entertainment brand
• Proven experience building and guiding creative teams to success
• Able to work with teams primarily in Pacific time zone. Some regular travel may be needed for key team collaboration moments.
• A leader: Inspiring and influential voice with experience selling in creative experiences to different audiences
• A storyteller: an understanding of cohesive narrative across everything from a presentation to a pithy end-line to a piece of content
• A creator: you drive creativity that inspires breakthrough activations and content across a variety of mediums
• Insights: an ability to turn insights into breakthrough ideas
• You have a love for the rich mythology and culture around entertainment storytelling.
• Experience in live service game marketing is a plus