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Content Specialist

At Arkadium our purpose is to have fun while creating fun - and that’s exactly what we’ve been doing for 20 years.

We’re the creators behind the world’s most-played games. From the Solitaire that came on your Windows machine, to hundreds of other games you’ve come to know and love - you can find our games on Arkadium.com, iOS, Android, and lots of other big sites worldwide.

As a proud Evergreen business our values of Fierce Drive, Positive Energy and Living Full Lives are the driving force behind how we run and the choices we make.

We’re privately held (aka stable and reasonable about growth), founder-led (aka passionate about our craft) and we consistently rank as a “Best Place to Work” (aka not your typical games company).

Interested in becoming an Arkadian? We’d love to hear from you.

OVERVIEW

We’re seeking a dynamic, experienced Content Specialist to join our growing team. Reporting to the VP of Marketing, the ideal candidate will be a self-starter who has been in the business of brand management, storytelling, and community building. We require an excellent writer/communicator and a motivated self-starter. This is an exciting role for someone who loves delivering impact! This role is based in New York, but will remain remote until Summer 2021.

Content Production and Management:

• Implement, manage and grow an integrated, cross-channel player content strategy including but not limited to social media, Web, onsite messages, push notifications, email, etc.
• Create high-quality, on brand content that engages our audiences and supports our goals.
• Curate opportunities for and manage our promotional calendar, liaising with internal teams for fulfillment
• Report on important KPIs including but not limited to player/channel growth, engagement rates, gameplays, revenue, etc.; use metrics to evaluate effectiveness in meeting our goals and adjust as needed to continually improve performance
• Develop and execute plans for displaying messages across our channels for higher visibility

Social Media Management:

• Build, manage and grow a Facebook community of avid Arkadium players, implementing best practices to keep the audience engaged and active
• Curate and edit appropriate content to share across social media channels (Facebook, Instagram, LinkedIn, YouTube to increase engagement and reach
• Manage social media editorial calendar
• Monitor social content (tweets, videos, blog posts, etc.) to identify potential story ideas, trends, sentiment, and evolving hot button issues, etc.
• Report on important KPIs including but not limited to channel growth, reach, engagement rates, etc.; use metrics to evaluate effectiveness in meeting our goals and adjust as needed to continually improve performance

Brand Management

• Create audience insights, personas, messaging themes, campaign plans as needed and share with the team
• Brand strategy support, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Ensure that products that fall under the brand resonate with current and potential customers
• Create and manage promotional collateral to establish and maintain product branding

• Conduct research to identify market trends, target customers’ preferences, and areas of competitive advantage

Requirements

• Experience in games and/or marketing to 35+ demographic preferred
• Excellent writer who can think and function creatively; experience with digital editing tools preferred
• Highly entrepreneurial with a strong desire to learn and grow
• You develop creative, unique solutions that address problems
• Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead
• You -and those around you- would label yourself as intuitive and naturally curious, and not shy about trying new things
• Highly organized with a keen attention to detail
• Experience working in a fast paced, team environment, with the ability to respond quickly to changing priorities and competently manage multiple projects at once

Benefits

• Arkadium offers a competitive compensation package that includes a base salary and an uncapped income growth potential and excellent benefits.
• Health Insurance with subsidized medical, dental & vision plans starting on day one
• Positive work/life balance with generous vacation time and work-from-home days
• A unique culture of open, true teamwork and fun
• Summer Fridays: Our office closes at 3pm every Friday between Memorial Day & Labor Day

WE'VE BEEN RECOGNIZED!

• Inc Magazine's Best Workplace - 2016, 2017, 2019
• Crain's Best Places to Work - 2017
• Ad Age Best Places to Work - 2017
• Digiday Worklife Award - 2017
• Great Place to Work Certified - 2019, 2020
• Business Intelligence Group - 2020
• Forbes Small Giants - 2019

As a purpose-led Evergreen business, we believe that differing points of view and a variety of backgrounds and experiences lead to superior outcomes. For that reason, Arkadium strives to support businesses, attract customers and employ a workforce that reflects the rich diversity of our world while having positive long-term impact on the communities that we live and work in.