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Content Marketing Specialist, Operate Solutions, Unity Ads
2 years ago
The opportunity
As a Content Marketing Manager, you will fuel global marketing and sales efforts by helping to develop and execute a content strategy for Unity Ads solutions.
Unity is tried and tested by the biggest game studios in the world, with the likes of Riot Games, King, Zynga, Ubisoft and EA using Unity solutions to build and operate their most successful titles. Building on this success, Unity is dedicated to developing new and better solutions for our customers. To support this the Unity Ads team is looking for an experienced and passionate content marketer!
What you'll be doing
- You will contribute to strategizing and defining the content marketing plan and content calendar for Unity Ads in pursuit of business objectives around awareness, product adoption and revenue.
- You will work with integrated marketing teams and focus on content production to support Unity Ads solutions. This includes, but is not limited to writing and production of case studies, blogs, guides, reports, web content, webinars, courses, chat sequences, social posts, videos, email campaigns, paid media assets, and sales enablement material.
- You will collaborate with teams such as creative studio, copywriting, web, demand gen, product marketing, product management, press, and many other partners to make best-in-class content for Unity Ads.
- You will translate complex technical topics into simple, high-impact concepts for a diverse group of buyer and user personas.
- You will track and measure content performance and create comprehensive marketing performance reports.
What we're looking for
- Experience in successfully marketing or writing about B2B, SaaS, or technology products with a proven track record to build technical content that performs.
- Ability to be a content producer and contributor to a steady pipeline of content for Unity Ads across a diverse range of digital channels.
- Ability to become a subject matter specialist in mobile advertising from both a game/app publisher and advertiser viewpoint.
- Ability to adapt to brand style and tone while crafting technical content to align with an overall marketing narrative.
- Passion! We love what we do at Unity and want someone on the team who’s passionate about games, developer communities, and emerging tech.
You might also have
- Background in the mobile gaming or app industry
- Background in the mobile advertising ecosystem
- Experience marketing technology or software solutions
Life at Unity
Unity is the world’s leading platform for crafting and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to build, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.
The company’s 1,400+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices. For more information, please visit www.unity.com.
Unity is an equal opportunity employer committed to encouraging an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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