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Description:
We are looking for a marketing super star with 6+ years of experience.
In this role, you will partner directly with the Product Management team to ensure product
strategies, brand and company objectives are met in all consumer facing marketing
assets. You will oversee day-to-day management of external creative agency
partners, and help manage the approval process of all creative materials within
Activision headquarters and with the game development team.
The right candidate must have the ability to think ahead, work independently, but
also contribute cross-functionally to benefit the business, drive go-to-market plans
and have the confidence to speak up and lead. While impeccable project
management skills sit at the core of this role, this individual will also need to
contribute at the strategic level to drive all marketing initiatives, interface with our
development partners and lead agency partners.
A passion for video games is a mandate, and experience with innovative marketing
programs and brands that do this well is as well.
Video game category experiencies great too (although not mandatory).
Responsibilities:
- Assist the Director of Consumer Marketing in the managing global marketing
- plans, creative executions and production process of all communication
- vehicles including: TV and digital advertising, trailers, visual identity,
- packaging, trade, media integrations, events, social and CRM activities.
- Champion Consumer Marketing projects directly with external Agency
- Partners to identify product creative strategy and ensure all communications
- materials deliver against that strategy.
- Own and drive project management pipelines for overall schedules and deadlines, review
- Agency estimates for services and manage costs versus budgets, manage trafficking/approvals process, and manage asset needs and distribution to International Offices.
- Lead Creative Briefings and attend subsequent Creative Reviews to provide feedback and direction.
- Communicate and motivate cross-functional teams around a single strategy
- Day-to-day management of external Creative Agency Partners.
- Collaborate with key development studio personnel on go-to-market strategies and creative asset development
- Coordinate with key Retail and Sales personnel on trade marketing programs, retail merchandising and sales materials communication
- Work with head of Operations to meet packaging deadlines, product distribution, and COGS objectives
- Able to learn new markets quickly and adjust to changing market dynamics and competitive landscapes