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Consumer Insights Researcher

Job Description

Integrated in the Consumer & Market Insights team, you will help different Gameloft departments across the world acquire a better understanding of mobile gamer’s traits so that we can build products and design experiences better serving their needs and expectations. As such your day-to-day activities vary and you will deliver recommendations based on your knowledge and findings to a large array of internal specialists: game creation teams, editorial team, product & brand marketing, licensing, business development, community management, etc.

Your everyday missions will include:

• Liaise with internal departments to gather their research needs and provide appropriate qualitative / quantitative research solutions
• Translate business needs into research plans and develop questionnaires that meet the objectives of the study
• Conduct market analysis for any upcoming games, using data analytics tools
• Manage a project from A to Z with the support of internal and external toolsets
• Develop analysis and reporting plans
• Develop new tools, methodologies, or standards to reflect consumer changes
• Analyse data from multiple sources, and provide recommendations tailored to different departments and levels
• Write clear, inspiring and actionable insight stories for stakeholders using data support
• Stay up to date with developments in the mobile and PC/console game industry and beyond with particular attention to trends, social media, consumer behaviour and data/analytics
• Champion consumer research across the company and foster a culture of decision making based on consumer needs
• Projects will vary from in-game surveys, trend reports and competitor analysis to more high-level topics of investigating a particular audience and or enriching the data on player segments.

Qualifications

Desired skills and experience:

• 3+ years of successful experience with quantitative/qualitative research methods and techniques & strong analytical skills. These can vary from segmentation, concept testing, AB testing, focus groups, online diaries etc
• Background from a market research agency or in a mobile/video game company. Applicants welcome from other Consumer Insight backgrounds
• Strong project management skills and adhering to deadlines
• Proactive and solution-oriented individual
• Interest in interpreting numbers and other data, ability to translate those into actionable results and insights for teams
• Adaptable to the needs of different teams
• Ability to communicate complicated concepts simply, and work collaboratively with a variety of stakeholders
• Passion for gaming across a variety of platforms (mobile, console, PC, esports etc.) from hardcore gamer’s titles to casual social games
• Completely fluent in English both oral and written

Additional Information

Why Join Gameloft?

• You are looking for an exceptional experience as part of a company that is in a constant state of growth
• You want to work with talented people who are industry pioneers
• You want to be part of the creation of a new Studio and make a mark on the F2P industry
• You want to be part of a global company and meet exceptional and friendly people from all backgrounds and from around the world
• Or you are just looking for a wonderful working environment!

What can the Paris Studio offer?

• Gameloft is part of a large media group: Vivendi
• Permanent contract, full-time position
• We offer relocation support from abroad
• An exceptional working environment right in the heart of Paris, halfway between Saint-Lazare Station and the Palais Opera Garnier.

Other benefits at Gameloft HQ:

• Various fresh fruits at your disposal in the cafeteria will make you go bananas!
• Unlimited hot beverages whether you like tea or coffee, and if you if you like coffee you'll love our Nespresso machine with coffee from all over the world.
• Sports: Ping-Pong, football table, virtual football, real football and many more sports through Gymlib at special pricing!
• Lunch vouchers, competitive mutual insurance and prudential funds.
• Note for non-French citizens: In France, salaried employees receive health insurance, unemployment insurance, etc. We will explain the details if you need to relocate.

Company Description

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 70 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

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