Connections Planning Manager, American Football

Connections Planning Manager, American Football - Orlando

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Growth Planning

Growth Planning delivers an audience-first approach to planning across channels and content to maximize growth and capitalize on data revealed opportunities. We have a relentless focus on designing a cohesive ecosystem across audiences, channels, and content to deliver a frictionless fan experience.

Within Growth Planning, the Connections Planning Manager, American Football, crafts a seamless and integrated ecosystem across paid, owned, and earned channels. Leveraging a deep understanding of the player journey and today's fragmented media landscape, you will strategically plan how different touchpoints work together to deliver a cohesive brand message to our fans. You will play a critical role on the American Football pod reporting into the Senior Manager, Growth Planning, American Football.

Responsibilities

• Partner with Franchise Marketing and Creative teams to develop a comprehensive connections plan that aligns with the unique needs of our fans and the growth objectives for our EA SPORTS franchises, Madden and College Football.
• Collaborate with experts across paid, owned, and earned channels to integrate strategies and optimize touchpoints along the fan journey.
• Utilize data insights to inform personalized messaging needs by audience and region to maximize relevancy and enhance the fan experience.
• Develop and maintain cross channel blueprints detailing the role of each channel and the creative messaging across major beats and markets.
• Provide timely and actionable insights to inform creative and channel best practices.
• Engage the media agency of record to bolster the connections plan based on an in-depth understanding of audience behavior and the evolving media landscape.
• Lead innovation in connections planning, staying ahead of industry trends and best practices.

Qualifications

• Multiple years of experience in a connections planning or media strategy role at an advertising agency or within sports, gaming & entertainment industries.
• Deep understanding of the evolving media landscape and changing consumer behavior.
• Expertise in channel and creative best practices needed to drive marketing effectiveness.
• Proven track record of delivering successful cross-channel strategies.
• Highly competent in designing compelling visuals for slides, ecosystems & connections plans.
• Excellent communication and collaboration abilities in cross-functional teams.
• Strong analytical skills with an understanding of audience segmentation & consumer journeys.
• Strong data acumen with experience utilizing consumer insights to inform planning decisions.