The Gearbox Entertainment Company is an award-winning creator and distributor of entertainment for people around the world. Gearbox Entertainment develops and publishes products through its subsidiaries, Gearbox Software and Gearbox Publishing. Gearbox Entertainment has become widely known for successful game franchises including Borderlands and Brothers in Arms, as well as acquired properties such as Duke Nukem and Homeworld. Gearbox’s ambition is to entertain the world, and its key driving objectives include the pursuit of happiness for our talent, partners and customers, the prioritization of entertainment and creativity, and a measured respect for profitability. For more information, visit www.Gearbox.com.
The Social Media Manager is responsible for managing and ensuring engagement across Gearbox Official’s online communities across channels such as Twitter, Facebook, Instagram, LinkedIn, Twitch, YouTube and potentially other social platforms that help build the Gearbox brand and story. This position will fit within the Communications team and reports directly to Gearbox’s Public Relations Director.
Responsibilities:
- Oversee and strategize multiple content calendars that include native content as well as content from our title specific social channels to avoid conflict and maximize opportunities for community engagement
- Ensure all posted social assets are aligned with the company’s brand identity
- Work closely with internal teams across Marketing, Communications, Licensing and more on different global programs and campaigns
- Monitor analytics and create reports detailing the outcome of communications campaigns and strategies
- Stay current on industry trends and make recommendations for adjustments to communications strategies and practices
- Analyze and report on content and program performance data to drive continuous improvement, optimization, and innovation
- Stay active in our owned channels daily to know how the community feels, understand community concerns, and communicate community status to internal teams and product leads
- Identify opportunities to use SHiFT codes (social, livestream, etc.) and strategize how to use them
- Establish and lead community-focused events such as contests, community polls, etc.
- Work with Marketing to develop YouTube descriptions and tags to maximize visibility and SEO for uploaded videos
- Events – Develop strategies that will contribute to high levels of engagement across the community, and expand Gearbox’s digital footprint online
- Travel – Potentially travel to any event with a Gearbox footprint to help capture moments and engage with the broader Gearbox community across our owned social channels
Gearbox Entertainment believes that all team members should be able to enjoy a work environment free from all forms of discrimination and harassment. We are committed to reflecting the diversity of the world we strive to entertain. As an Equal Opportunity Employer, we provide fair and equal treatment to all team members and applicants. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, genetic information, pregnancy or maternity, veteran status, or any other status protected by applicable national, federal, state or local law.