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Brand insight Manager

Job Description

Ubisoft is searching for a Brand insight Manager for the Montreal branch of our Brand Portfolio Management Department located on 6 sites worldwide (Paris, Montreal, San Francisco, Shanghai, Malmö and Montpellier).

This team works in close collaboration with all entities throughout the company with 3 major priorities:

• Accelerate the development of our portfolio strategy;
• Align stakeholders on brand visions and roadmaps;
• Unify and develop our expertise in the fields of games, gaming market, consumers and marketability to better support our projects.

You’ll have a key role in supporting Ubisoft entities in their definition and improvement of the market strategy of several upcoming games, throughout each stage of their development from early conception to live operations, through a consumer-driven approach based on research and data.

In particular, you will help decision-makers answer the following questions for each game: Which market category does it belong to? How does it differentiate from competition? What is its primary and secondary targets? What is its potential in terms of acquisition, retention, and monetization? Where does it fit in the long-term brand strategy? And in Ubisoft brand portfolio?

Responsibilities

• Collaborate actively with all game stakeholders across Ubisoft to understand the stakes of the game with regards to the gaming market, the brand strategy and/or the whole brand portfolio;
• Produce an ongoing assessment of the market strategy of the game through a 360° approach based on all relevant internal or external insight, in collaboration with all the other experts of the department;
• Communicate your strategic analyses and recommendations to all stakeholders and make sure they are translated into actionable plans;
• Define the research and data roadmap which will support the game at each step of development;
• Use your expertise of games to foster the strategic reflection on our long-term brands and brand portfolio management and development;
• Contribute to improving existing methodologies and tools and create new ones;
• Manage a team of two Brand insight Analysts in their daily activities and coach them.

Qualifications

• Solid experience in brand management / brand strategy / market research or similar ideally in the entertainment, media/ tech industries, preferably in an international context;
• Excellent analytical, synthesis and communication skills with the capacity to interact with different levels within an organization;
• Prior management experience;
• Solid knowledge and understanding of the gaming industry;
• Bilingualism in French and English is required both verbally and in writing.

Additional Information

Just a heads up: If you require a work permit, your eligibility may depend on your education and years of relevant work experience, as required by the government.

Skills and competencies show up in different forms and can be based on different experiences, that's why we strongly encourage you to apply even though you may not have all the requirements listed above.

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.

Company Description

Creating the unknown since 1997. At Ubisoft Montreal, we’re united by a common goal: to enrich players’ lives with original and memorable gaming experiences. We develop iconic franchises that engage millions around the world, like Assassin’s Creed, Far Cry, For Honor, Rainbow Six, Watch Dogs – and, well, we can’t disclose all our secrets just yet.

Our biggest strength is – and always will be – our people: the immensely talented team members surrounding, supporting, and producing the high-quality games that have made our studio what it is today.

When you join Ubi MTL, you’ll discover a workplace that sparks inspiration and connection: an environment with a variety of voices, identities, backgrounds, experiences, and perspectives. We offer a collaborative space that provides career advancement, a host of learning opportunities, and meaningful benefits centred on well-being.

Here, our shared desire to dream big, take risks, and constantly improve contributes to the innovation and boundary-pushing that ultimately leads to our collective success.