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Brand Manager

Job Description

We are now looking for an experienced

Brand Manager to join the Marketing team and our latest mobile game project

As a Brand Manager, you will be driving the long-term brand development and marketing activities of the game throughout its life cycle. You will be defining the marketability pillars of the game and driving its overall marketing strategy. Developing pre-launch and live phase marketing plans, activities, and assets in co-operation with cross-functional teams and external partners are at the heart of this role.

We are looking for a creative and driven marketing professional with experience in brand management in the entertainment industry, preferably with (mobile) games. You have a keen eye for detail, your organizing and prioritizing skills are excellent, and you love to collaborate and communicate proactively. You are not afraid to take initiative, impact others and take full ownership of your area of responsibility. Challenges excite you and you are always eager to develop your skills further.

We offer you a central position in our innovative, ambitious, and strongly data-driven mobile project. This is also an opportunity to work with a new IP and we aim to publish a top-grossing game that people will LOVE! You will be part of a talented studio marketing team and also work closely with a product team of enthusiastic and experienced game developers. We work in an agile way in an open and respectful atmosphere, benefiting from the network and support of Ubisoft.

Core Responsibilities

• Build and execute the marketing strategy for the game, from early marketability testing to soft launch and live game.
• Work with the product team to define, develop, and manage the game’s brand identity.
• Lead the creative marketing development process from briefing to final delivery and challenge and manage in-house teams and agencies to come up with best-in-class creative assets.
• Build and analyze the key performance metrics for the marketing strategy.
• Manage and optimize the budget.
• Implement highly performing marketing solutions and identify new opportunities.
• Keep abreast of emerging consumer and market trends, practices and channels to support creativity and innovation in marketing plans and choices.
• Provide marketing expertise and insights throughout the game’s development process to recommend and champion marketability actions.
• Collaborate closely with key stakeholders and other team leads (product, marketing art, user acquisition, player intelligence, community management and more) and represent marketing in the project leadership team.

Qualifications

Our dream candidate

Brand Marketing

• Proven track record in brand development and marketing, including both strategic and operational levels
• Marketing experience in developing and executing successful creative campaigns in the digital consumer products/services segment, preferably games or entertainment
• Excellent creative briefing and debriefing skills
• Familiarity with market research methods and analysis
• Data-informed, KPI and results oriented mindset

Project Management

• Excellent project management skills
• Previous experience in managing external partners (e.g., advertising agencies)
• Can plan, schedule, scope roadmaps and can effectively identify and communicate risks
• Takes initiative and ownership of their work
• Has excellent collaboration and problem-solving skills – looks for solutions that can help the team to perform better
• Excellent written and verbal communication skills in English (no Finnish required)

Industry Knowledge

• Likes to play mobile games and is interested to follow the gaming industry and latest mobile game marketing trends
• Is passionate about making high-quality games and best-in-class marketing

Additional Information

What are you waiting for? Please send your cover letter and CV with your salary expectations. The application period closes on the 18th of January 2022. Please note that this is a permanent position based in Helsinki, Finland. It will require working onsite for a part of the week.

We’re Ubisoft RedLynx, a game development studio located in Helsinki, bringing console/PC and mobile game development together under one roof. We’re a 150+ strong team of talented and friendly professionals of 20+ different nationalities.

RedLynx is part of Ubisoft, a leading creator, publisher and distributor of interactive entertainment and services. Ubisoft’s 20,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting-edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.

Company Description

Are you a highly skilled marketing expert and leader with streamlined project management skills and a genuine interest in the gaming industry? This might be an opportunity you don’t want to miss!