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Brand Manager

Crystal Dynamics, a part of the Square Enix family, is constantly on the hunt to add even more top-tier gaming talent to our family. We pride ourselves on attracting and developing the best of the best to craft the most exciting projects in gaming. Our 25-plus years of development experience, as well as our studio members’ combined AAA game industry pedigree, has established us as one of the premier studios in the world today. Come and make us even better! Crystal Dynamics is headquartered in sunny Redwood City, CA.

Benefits for this full-time, permanent position include a competitive salary, 100% employer-paid medical, dental, and vision insurance options and plenty of days of paid time-off.

Description:

The Brand Manager is primarily responsible for working with the Senior Brand Director to develop the Brand campaign. This includes, but is not limited to, the overall strategy, product positioning, target audiences, category and competitive analysis, product life-cycle management and budget. The Brand Manager will then work with a wide range of internal and external partners to implement this campaign.

Essential Duties & Responsibilities:

• Work with Product Development, Creative Agencies, Sales, Channel Marketing, Public Relations, and Marketing Partners to coordinate brand related activities and maximize the sales potential.
• Lead the creation of all packaging, advertising, online and promotional assets. This includes the research of agencies, budget, creation of asset schedules, and communication with global teams.
• In conjunction with the PR Manager, support the creation and implementing of a communication strategy for our games.
• Build effective relationships with international Marketing Managers to help deliver materials and solutions that directly support territory marketing campaigns and sales targets.
• Work with Studio development leadership to create a clear and constructive understanding of how the game pillars fit into the overall franchise plans.
• Manage day-to-day interactions with first parties.
• Create and present brand creative briefs to internal stakeholders.
• Ongoing competitive and market analysis.
• Directing global brand market research initiatives.
• Work closely with Product Development to help them develop unique game hooks, feature sets and concepts that are financially viable for the marketplace.
• Set the long-term Brand planning and strategic direction.
• Maintain visibility on all program elements of the campaign.

Essential Requirements:

• A minimum of 4 years successfully bringing AAA titles to market within the computer games and/or entertainment industry.
• Operational understanding of the requirements for North American, European and Asian markets.
• Ability to work with studio, local distribution teams, and external partners.
• Proven track record of successful, integrated campaign management, and of driving global partners to execute a triple-A Marketing campaign.
• A firm understanding of industry marketing, competitive and sales trends.
• Strong balance of both creative and quantitative/analytical skills.
• Strong written and oral communication and presentation skills.
• The ideal candidate will have a 4-year college degree, with an MBA preferred.

Crystal Dynamics is an EOE and M/F/D/V Employer.