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Brand Manager SEA

Job Description

Within our SEA marketing Team, you will be responsible for the development of Ubisoft brands in the region. Like a conductor, you will build the future of our brands and elaborate all the promotion and communication strategies on a long term. As well, deploy and manage the implementation of these strategies. You will be part of a multi-national Team, based in Singapore, Taipei and Hong Kong, reporting to the Marketing Director in Taipei.

More precisely, YOUR MISSION will be the following:

Define the marketing strategy and carry out the operational elements:

§ Define the targets and the marketing mix by using market and consumer feedback.
You will also collaborate with the Marketing Teams in our EMEA headquarter.

§ Elaborate the communication strategy, press and influencer plans in link with the Communication Team

§ Work on the integration of engagement KPIs on all your campaigns

§ Follow up the realization of diverse creative assets: packs, communication tools (digital, out of home, print, events), videos which enable the maximization of their organic use and paid media.

§ Deal with Ubisoft owned channels and maximization of their impact (CRM, Community Management, Social Networks)

§ Manage, plan and follow up the budgets and production schedules in collaboration with the Marketing Director

§ Share your reporting, successes and learnings with our headquarter in France.

Manage the implementation of the marketing strategy locally among the SEA area:

§ Communicate with the different locations and peers (eSport, Sales, Social Media…), provide them the product information and marketing tools they need to build local plans

§ Consider the local needs and reply to the daily requests of our headquarter and your peers

§ Follow up with media plans and evaluate your KPIs

Coordinate and motivate your various interlocutors – both internal and external – (agencies, partners, console manufacturers, licensors, etc.)

Qualifications

§ You have a deep knowledge of video games and enjoy working in an international setting

§ Graduated from a business school or university

§ Degree Level and/or equivalent Professional qualification in project management or marketing

§ At least 3 to 5 years of experience in marketing for consumer products

§ Demonstrates marketing and strategic analysis skills with the ability to understand and map out business drivers

§ Excellent communication and interpersonal skills

§ Researching and analysing consumer behaviour, market trends and competitor activity

§ Rigorous, tactful and creative, you are a driving force in the team

§ PowerPoint-Master skillset

§ You are fluent in English/ Mandarin (read and write Traditional Chinese)

Additional Information

Perks

We realize it takes world-class people to make world-class games. Apart from a competitive compensation package and a culture that thrives on creativity and individuality, Ubisoft Singapore offers a wide variety of perks including performance based incentives, comprehensive health and benefit packages, tuition reimbursement, flexible working hours, and opportunities for career development and learning.

Company Description

Ubisoft Singapore is one of the top game development studios in the APAC region. Part of Ubisoft’s global network of studios, we’ve been creating memorable gaming experiences in Singapore since 2008. With over 300 employees from 30+ different nationalities, we are a diverse bunch of creatives redefining the world of digital entertainment for millions of players across the globe.