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Brand Manager (M/W/NB)
2 years ago
Job Description
Within our Global Executive Publishing department, you will be responsible for the development of the Rainbow Six franchise.
Like a conductor, you will build the future of our brands and elaborate all the promotion and communication strategy for our products. You will also deploy and manage the implementation of these strategies.
More precisely, your missions will be the following:
Build inspiring campaigns
- Gather expertise from all project stakeholders, and use market & consumer data to enrich discussions for best decision making.
- Strategy Creation: Build the marketing strategy including consumer insights, situational analysis, and competitive insights.
- Define the targets & the marketing mix
- Elaborate the communication strategy, the press & influencers plans in collaboration with the Communication team, the trade marketing plans in collaboration with Sales teams etc..
- Analyze the game/marketing data and organize reporting to drive decisions on a Global, and on a local level
- Follow the industry and regularly share key benchmarks that could help strengthen our strategies
Create a full creative package adapted to each audience
- Brief internal/external agencies and lead the production of diverse creative assets like key visuals, videos and trailers in a ROI driven / agile mindset
- Follow up the paid media plan and deal with Ubisoft owned channels to maximize their impact (CRM, Community Management, Social Networks, Website)
- Follow up the budgets and production schedules.
Ensure a consistent brand communication across the world
- Embody the vision & make it travel consistently within the local teams.
- Ensure fluent communication, take into account the local specificities and follow-up the impact on regional results
- Provide each local team with the products’ information and the marketing tools they need to build local plans.
Qualifications
- Demonstrated marketing & strategic analysis skills with an ability to map an understanding of business drivers.
- Results Oriented: Demonstrated ability to take ownership and responsibility for projects. Anticipates problems, marshals resources, and does what it takes to get the job done.
- Leadership: Can establish a clear vision, then rally partners and cross functional teams to strive to achieve it.
- Marketing Expertise: Has a good understanding of the full marketing mix. Demonstrates an ability to learn new markets quickly, and can adjust to changes in market dynamics and competitive landscapes.
- Innovation/Creativity: Not afraid to try new things. Can come up with creative ideas and/or elicit creative ideas from others.
Additional Information
Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our players’ community .
Company Description
Ubisoft’s 20,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving gamechanging challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.
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