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Brand Manager, EMEA M/F

Job Description

Within our operational marketing department, EMEA (Europe, Middle East, Asia), you will be responsible for the development of two new Ubisoft F2P brands.

Like a conductor working with teams across the globe, you will build the future of our brands for the long term and elaborate the communication strategy of our products. You will also deploy and manage the implementation of these strategies.

More specifically, the mains tasks will be the following :

Collaborate on building a global campaign and carry out the operational elements

• Define the targets and the marketing mix by using market & consumer studies. You will have to strongly collaborate with the marketing teams in NCSA and our studios
• Elaborate the communication strategy, press & influencers plans in link with the Communication team
• Follow up the realization of diverse creative assets like key arts, communication tools, videos and trailers which enable the maximization of their organic use and paid media
• Lead the media plan at the EMEA level and deal with Ubisoft owned channels to maximize their impact (CRM, Community Management, Social Networks)
• Follow up the budgets and production schedules in collaboration with internal teams and external agencies
• Analyze the game/revenue data on a daily basis to drive decisions at a Global, EMEA and local level

Follow the implementation of the marketing strategy locally in the EMEA markets

• Communicate with the EMEA subsidiaries regularly, providing them the products’ information and marketing tools they need to engage players at the local level on the long term
• Take into account the local needs and reply to the daily requests of the EMEA subsidiaries
• Follow-up on key local activities to analyze the impact on territory results

Drive the development of a new F2P business model for Ubisoft teams worldwide

• Coordinate various teams and contacts – both internal and external – and be a facilitator of this new business model impact on our way to collaborate
• Follow the industry and regularly share key benchmarks that could help strengthen our strategies.

Qualifications

Graduated from a Business School or University, you have at least one experience in marketing brands/products in the video game industry - having this experience on the gaming F2P business model is a strong plus.

You have a deep knowledge of video games and you are at ease working in an international context. Rigorous, tactful and creative you are a driving force in the team and have good communication skills.

Your kind of profile ?

Hardskills : Marketing, Fluent in French and English, Data analysis, F2P business model knowledge is a plus

Softskills : Leadership, Collaboration, Creativity

Additional Information

This position is available ASAP and based in Montreuil Sous Bois (Métro Porte de Montreuil - ligne 9, ou St Mandé - ligne 1).

Company Description

Ubisoft is committed to enriching players’ lives with original & memorable entertainment experiences. We build worlds that are a playground for the imagination, offering moments of surprise, fun and adventure as well as opportunities for learning and self-discovery.

At Ubisoft, you’ll grow and collaborate with highly talented teams from around the world. Our massively friendly work environment will inspire you to go above and beyond to create worlds people will fall in love with.