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Brand Director (273)

Job Description

Job Purpose

The Brand Director will be embedded within the development team to build the blueprint strategy & roadmap and manage & build the brands marketing teams;

Responsibilities

• Determine market benchmarks, key success factors, threats and opportunities for the brand;
• Develop and maintaining the strategic and visual direction of our IP in close collaboration with the development teams;
• Define, qualify and quantify the brand’s target market;
• Initiate relevant consumer research to confirm/adjust the DNA of the brand in time;
• Ensure the products' long-term management and performance by continuously growing the brands core values by integrating feedback from operational marketing and the editorial product’s strategy team;
• Check and ensure marketability of all features added to the game;
• Coach internal teams on the brand strategy and its DNA.
• Establish and monitor budgets for the project;
• Coordinator the efforts on with marketing and PR teams at a corporate level;
• Have regular check-ins with team members and supporting their goals and targets;
• Work collaboratively with other department heads to hit goals. Build working relationships with others cross-functionally.
• Partner with Ubisoft marketing teams, as well as external agencies to drive impact, quality and efficiency of content;
• Be a point of contact for Ubisoft internal business and marketing teams, coordinate and prioritize requests from those teams;
• Create communications and PR plan in collaboration with internal PR teams;
• Organise events as well as visits from press and stakeholders;
• Manage brand merchandise;
• Plan and prepare project presentations for major milestones.

Qualifications

Skills and Knowledge

• Knowledge of consumer trends and gamer demographics;
• Can drive brand development to be in line with current trends and have the ability re-position and re-target the scope;
• Knowledge of different business models and their impact on IP/Product;
• Can blend creative strategies with analytic data;
• Interact in a diplomatic manner with multiple stakeholders at different levels of the organization;
• A broad interest in mass-media entertainment, such as games, comics, movies, TV and literature as well as knowledge of online, social media, and consumer electronics.

Relevant Experience

• 7+ years of experience in management and production of assets, in particular the creation of logotypes, trailers, high-res art and Iconic images;
• Experience with presentations and acting as a speaker;
• Experience in organizing consumer events and trade shows as well as press visits;
• Desirable experience in social media, including content development, community engagement and influencer marketing;
• Experience within the video game industry is essential.

Additional Information

Salary: Competitive + Relocation
Location: Newcaslte upon Tyne, UK

Company Description

Ubisoft is 10,000 creative minds spanning 6 continents. With around 85% of its staff devoted to game development, Ubisoft has the 2nd largest in-house creative team in the world.

The company’s 27 different creative studios work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on brands including Assassin's Creed®, For Honor® Tom Clancy's Ghost Recon®, Tom Clancy's Splinter Cell®, Tom Clancy's Rainbow Six, Tom Clancy's The Division, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and more.