Associate Manager, Social Influencer Partnerships

Electronic Arts
5 days ago

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The Community Activation Team connects the voices of EA’s 300+ million players to our global game and strategy teams, facilitating healthy conversations with players and working together to build thriving communities. The Associate Manager, Social Influencer Partnerships will work with some of the most influential creators in the world. Reporting directly to the Lead, Social Influencer Partnerships, the associate manager will manage influencer activations aimed at sparking the Community to passionately create and converse about our games across all corners of the internet in an authentic way. The associate manager will oversee multiple influencer activations including campaigns, content pieces, relationships and appearances. Passion is the fuel that drives our teams, and the successful candidate will take a love of internet creators - matched with gaming industry expertise, creator relationships management skills and strong social channel expertise - to deepen overall player engagement and sentiment for the franchise.

The associate manager will take part in strategy, planning, research, outreach and relationship management while leading cross functionally with marketing communications and brand marketing teams to execute campaigns; overseeing day-to-day tasks and external agencies; quantitative and qualitative analysis of overall campaigns’ key KPIs and contribution to overall brand health; forecasting and planning campaign reach; as well as supporting the Global Marketing Communications team with any other activations and content that may arise.

Responsibilities:

General Qualifications:

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