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Associate Director of Performance Marketing

Looking for an innovative, creative, passionate, and fun company in OC? Then, let us introduce ourselves. We are MobilityWare and we make fun for a living! Our mobile games have been rocking the app store since its inception and we regularly show up in top lists for most popular games. We recently reached over 350 million downloads across our portfolio of games!

We have been voted 2015, 2016, 2017 & 2018 Best Places to Work in Orange County by the Orange County Business Journal and OC Register! Headquartered in Irvine, CA., our flagship game, Solitaire, was released on the day the App Store opened in 2008. Other titles include Blackjack, FreeCell, Jigsaw Puzzle and Spider Solitaire, to name a few. Our mission is to bring JOY to others one game at a time.

Position Summary:

We are looking for a Associate Director of Performance Marketing with direct Mobile Games experience to lead planning and execution of acquisition marketing strategies for the entire Card Suite of 10+ games including Solitaire, Spider, and FreeCell. The ideal candidate has demonstrated success in managing multi-million-dollar budgets, as well as proven experience leading a team of direct reports and influencing cross-functional groups. This person will support the VP of Marketing in the high-level marketing/business strategy including forecasting/budgeting, goal setting, prioritization of marketing projects, vendor selection/negotiation/mgmt., and creative strategy.

Responsibilities:

• Own user acquisition performance and strategy across all current and new channels including but not limited to Facebook, UAC, Apple Search, ad networks, and DSPs.
• Lead and mentor 4-6 experienced performance marketers; helping develop strategic and tactical optimization and reporting frameworks as needed.
• Develop strategic, multi-million-dollar sustained user acquisition campaigns, driving continued high-quality volume, optimized to Return on Ad Spend.
• Work with Analytics to push the envelope on Business Intelligence, bringing leading analysis and insight to acquisition funnel measurement and performance, including helping to define & set KPI goals for each game.
• Own cross-functional and executive communication, strategy setting for UA plans, and working in direct collaboration with Product, Creative, Data Science, and Finance teams.
• Drive thought leadership on major changes in the industry and their implications to user acquisition strategy, resourcing, etc.
• Be the brand champion of all Card Suite titles by creating compelling value propositions and owning all consumer communications, including all creatives and copies.
• Help drive the P&L and product forecast for 10+ game titles in the Card Games Suite.
• Set local market strategy and tactics for major geos and regions, while creating long- and short-term scenarios and projections that clearly articulate to key stakeholders across the company
• Perform marketplace SWOT and competitor analysis on a portfolio of titles.
• Manage strategic initiatives for all areas of marketing including user acquisition (UA), cross promotion, app store optimization (ASO), and experimental marketing.
• Understand the impact of App Store Optimization (ASO) on ranking and conversion metrics of the title and set a strategy to drive results.
• Lean into new ways of identifying and reducing fraudulent and invalid installs to protect advertising budgets and user quality.

Qualifications:

• 5-10 years of hands-on experience managing Mobile Games User Acquisition, and specific experience in some subset of Facebook, Google, mobile ad networks and mobile ad exchanges/DSPs
• Demonstrated ability to effectively manage, forecast and optimize a multi-million-dollar UA budgets across multiple titles or full Games Suite.
• Demonstrated ability to drive major incremental volume & returns from creative development, creative testing & creative iteration
• Comfortable leading through influence, and exhibits the resilience and capacity to manage ambiguity, uncertainty and complexities.
• Thrives in a fast-paced and data-intensive position leading a Marketing/UA team, in the performance marketing function.
• A balance of data-driven, analytical skills with demonstrated creative campaign wins.
• Proven success either growing and directly managing a world-class user acquisition team of 3+ direct reports (or if not, a track record of successful mentorship and training).
• Exhibits strong leadership and example in working collaboratively with cross-functional product development teams, data/analytics teams, external agencies and studio leadership based on established KPIs for the businesses to drive successful outcomes.
• Highly organized with proven track record of managing a large number of projects simultaneously
• Experience in running A/B tests and deriving at actionable recommendations
• Experience coordinating with creative teams to develop assets.
• Exceptional written, oral communication, negotiation, and presentation skills.
• Ability to be flexible on a day-to-day basis with juggling task priority.
• Ability to facilitate vision and build consensus among passionate and strong personalities across different organizational groups.
• Exceptional analytical and quantitative skills with proven Data Analysis and Advanced Excel skills for analyzing data (R and SQL knowledge a plus).
• Experience in CRM, social, and re-engagement campaigns a plus.

Why you should work for us:

• Awesome Perks: free lunch, free snacks, free drink, free Annual Company trip
• Casual workplace - yes, flip flops and shorts are pretty much an everyday thing
• Growth, growth, growth - we are growing and we would love for you to join us on the ride
• We also want to take care of our team so we've got profit sharing incentives, medical, dental (100% paid), vision (100% paid), Unlimited PTO/Vacation, life insurance (100% paid), and 401K
• Awesome office smack dab in the middle of OC and 2 minutes off the 5 freeway
• Amazing talent: We've got some heavy hitters from the industry who embody both brilliance AND humility