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Associate CRM Manager (Contract)

Assist cross-functional teams to develop and implement CRM campaigns for existing and new products to meet/exceed KPI goals. Also, assist with improving the organic growth of websites.

• Assist with all email marketing campaigns, win-back programs or player lifecycle initiatives. Coordinate and liaise with stakeholders (Brand, Production, Creative, Web Dev, etc.) to ensure quality from start to end and execute all email marketing sends.
• Monitor and compile email marketing reports and ensure KPIs are being met. Work with manager to provide recommendations based on data.
• Assist with benchmarking data and best practices for future initiatives from internal products and competitors. Maintain knowledge of email marketing best practices, industry trend, data privacy, opt-in standards, etc.
• Coordinate and assist SEO efforts to improve organic growth of website traffic. Monitor website traffic through Google Analytics to determine the effect on SEO changes.
• Support any A/B/n test efforts on email marketing, website, etc. and coordinate with cross-functional teams to ensure we are on track with scheduling.
• Other duties as assigned

TYPES OF DECISIONS MADE BY THIS POSITION? (Describe ability to exercise discretion):

Creates email marketing briefs based on overall marketing and email marketing strategy. Provide recommendations on copy, design based on best practices and industry trends

Work Experience

• Must have 2+ years of hands-on experience on executing email marketing campaigns for multiple projects
• Nice to have 1+ year(s) of experience with web analytics and/or SEO
• Impeccable attention to details, deadlines and accuracy on projects
• Ability to compile various data points to assist with post mortem reports
• Ability to adapt and solve problems calmly without losing focus
• Experience working with cross-functional teams
• Gaming or Entertainment experience a plus but not required
• Basic HTML knowledge a plus but not required

Education, Professional Training, Technical Training or Certification

• Bachelor’s Degree in a quantitative field
• Graduate Degree a plus

Knowledge/Skills

• Hands-on experience with Email Marketing Solutions such as Acoustic (formerly IBM WCA)
• Experience with Google Analytics and the ability to digest data points
• Experience with Google Suite or Microsite Office
• Excellent written and verbal skills
• Able to manage multiple priorities in a fast-paced environment
• Must have a team player mentality and carry a positive attitude

Management has the right to add or change duties and job requirements at any time.