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Brand Manager

ABOUT OUR STUDIO

Standing Stone Games Standing Stone Games is a gaming studio based in Needham, Massachusetts (right outside of Boston!), staffed by people who have been passionately working on MMOs for decades. We're proud to develop and operate our two free-to-play MMOs: Dungeons & Dragons Online and Lord of the Rings Online! We enjoy sharing heroic stories with our players that create a lifetime of memories. We invite you to explore our games, which hold the promise of depth, scope, and unlimited imagination! Find out more about our studio at https://www.standingstonegames.com/.

THE OPPORTUNITY

The Brand Manager will help develop marketing strategies and execute tactics for The Lord of the Rings Online and Dungeons & Dragons Online on the marketing team at Standing Stone Games. S/he will serve as the point-person for developing, implementing and executing marketing initiatives and activities for the studio and its games. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.

Reporting to the Executive Producer, this position will be responsible for:

Assist in Creation and Execution of Marketing Plans

· Collaborate with the Daybreak Brand team and Standing Stone Games' Producers to develop integrated marketing plans through all phases of product development.

· Usher deliverables through all phases of product marketing including, but not limited to all planning & project timelines related to creative development, advertising, special events, and trade and consumer promotions.

· Work effectively with internal cross-functional teams including Community, Marketing, Operations, Production, and Web to ensure seamless integration and execution of our marketing campaigns.

Manage Creative Asset Development & Deployment

· Facilitate visual asset creation, logo, and copy treatment requests to deliver best in class creative executions for game promotions and content releases. This includes communication with internal and external teams to execute.

· Write product copy and creative briefs by ensuring that visual and written communications align with Brand identity and planned strategy.

· Organize and maintain Visual Asset directories and style guides for the brands to ensure expedition of deployment of advertising assets for all scheduled sales and promotion campaigns. This will include using a blend of propriety and commercially available tools.

Coordinate with External Partners

· Conduct day-to-day conversations with external marketing agencies, game distribution partners, and franchise partners on marketing initiatives.

Monitor Marketing Performance & Market Competitors

· Provide guidance and recommendations for support teams on what excites and delights our customers to optimize copy and/or assets in email, ad placement, & SEO campaigns.

· Monitor and review marketing campaign results to present learnings to senior marketing team.

· Oversee campaign budget management including the coordination of purchase orders and invoices.

What craft expertise you’ll have:

· Understanding of video game publishing and marketing content pipeline from concept to shipping final product.

· Experience with digital marketing across web, console, and social including working with online/digital marketplaces, supporting digital content strategies, supporting launches of supportive and standalone digital releases.

· Proven ability to take ownership of projects and tasks, taking initiative to set objectives and execute against established goals.

· Creative solutions engineer. Suggest ideas, filter feedback, and provide consistent execution across multiple channels.

· Understanding of basic game analytics and tools to review player KPI’s in order to assess player behavior and marketing performance.

Other Criteria

· 4+ years of experience in brand marketing, product management, project management, visual merchandising, or digital storefronts in an applicable industry (gaming, entertainment, consumer goods, etc.).

· BA / BS in Marketing, Advertising, Digital Marketing and / or Communications preferred.

· Proficiency in PowerPoint, Excel, Adobe Photoshop and Illustrator is a strong plus.

· Knowledge of current trends in the gaming industry and related marketing trends.

· Strong organization, time management and scheduling skills.

· Strong oral and written communication skills.

· Experience with MMORPGs and familiarity with Daybreak Games IPs and franchises is a plus, whether for work or as a player!

· Google Analytics and CRM expertise a plus.

· MBA a plus, but not required.

We invite you to get in the game with us and help us make exciting experiences!

ABOUT OUR COMPANY

Daybreak Game Company LLC is a recognized worldwide leader in massively multiplayer online games. Best known for blockbuster hits and franchises such as DC Universe™ Online, PlanetSide®, EverQuest®, and Dungeons and Dragons Online®, Daybreak creates, develops, and provides compelling online entertainment for millions of gamers worldwide. We are the game publisher for Darkpaw Studios, Rogue Planet Gaming Studio, Dimensional Ink Games, and Standing Stone Games. To top it off, we are making games in three of the coolest cities in the United States: San Diego, Austin, and Boston. We make games that bring people together and build lasting communities and are totally devoted to delivering the ultimate gaming experience! Find out more about our company at www.daybreakgames.com.

Be Aware of Fraudulent Recruiting Activities Daybreak Game Company will never ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or through online messaging apps (WhatsApp, Hangouts). We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Daybreak Game Company’s People & Culture team at people@daybreakgames.com if you encounter a recruiter or see a job opportunity that seems suspicious.

**Daybreak Game Company, LLC. is an Equal Opportunity Employer, committed to Diversity in the workplace.**