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ASO & SEO Specialist
1 year ago
Description
Playtika Holding Corp. is a leader in interactive entertainment delivering personalized immersive experiences to millions of loyal players across a diverse portfolio of games. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has more than 3,500 employees in offices worldwide including Ramat-Gan, Berlin, Vienna, Helsinki, Chicago, Las Vegas, Newport Beach, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.
The mobile gaming industry is competitive and certain roles require a great deal of technical expertise. Playtika is recruiting for a limited number of roles requiring unique skills and experience.
Playtika is looking for a ASO & SEO Specialist to join our rapidly growing team.
Responsibilities
- Analyze daily organic data in depth, quality metrics & trends
- Be the gatekeeper to our games by articulating the story of our apps through our app store pages on all platforms (Google Play, App Store, Amazon, Windows, Facebook, Web)
- Make sure our App Store Pages and Websites are fully optimized for Search Visibility and Conversion
- Maintain close coordination with other Marketing teams and Product Owners to ensure alignment throughout the Playtika’s marketing funnel
- Work with Marketing’s Creative team to plan and deliver creatives that tell the story of our games beautifully
- Formulate and execute experiment strategy for all products to determine the optimal design
- Research Playtika’s Marketing strategy to identify, strategize, and push for implementation of new opportunities based on findings
- Work with game studios to execute activities on the product level to drive organic traffic to the apps
- Investigate Playtika’s competitive landscape and competitors’ strategy to suggest appropriate counter actions
Requirements
- Bachelor’s Degree from a leading institution. M.A - an advantage
- Proven analytical competencies
- SEO or website management experience - must
- Storyteller and creative thinker, someone who can communicate ideas and guide designers and copywriters
- Great personal and presentation skills
- Research-Oriented – A curious individual who loves digging into qualitive and quantitive data, and loves deriving actions from it even more
- Strong background in Excel, statistical knowledge - a plus
- Very advanced/Native English – A MUST
- 2+ years of experience as a Strategic Consultant, Advertising Planner, Market Researcher, or similar fields - an advantage
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