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ASO Manager
4 years ago
GSN Games is looking for a ASO/Organic Growth Manager to join our fabulous team in Tel Aviv!
Jackpot! About the GSN Games Casino Studio:
Slots, bingo, cards, and more! Work on incredible games, including a top-10 grossing app, alongside the best in the business.
What You’ll Do:
We are seeking an exceptionally talented ASO/ Organic Growth manager to develop and execute the App Store Optimisation and organic growth strategy.
- Lead the organic growth for our apps and demonstrate a real impact on organic downloads
- Track and analyse our keywords, rankings, featured lists and other opportunities for organic downloads
- Work closely with BI and data functions to measure the success of actions, make learnings and provide business reporting
- Lead the creative production of new assets and localizations, working with our marketing creative team
- Monitoring and studying the competitors’ games and trends
- Regularly test new strategies in the ASO space
- Lead cross functional initiatives to drive app store performance as well as impact other areas of the business. Cooperation with design, product and UA teams
- Help identify how to measure and quantify impact of funnel optimisation
About You:
You have a love for numbers and along with an interest in creatives. Analytical, problem-solver, proactive, team worker. You should have passion about gaming apps and how they are marketed.
You will need:
- A minimum of 2 years of experience in ASO
- An excellent understanding of the different app stores and their processes
- A deep understanding of the keyword optimization process and key metrics
- Familiarity with ASO tools
- Excellent ability to set ASO strategies
- Exceptional analytical skills and high proficiency in Microsoft Excel
- Deep understanding of the advertising and gaming space, 3rd party tracking and reporting tools
- Strong sense of ownership, ability to work independently and thrive in a fast-paced environment
- Previous experience in Social Gaming
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