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Mobile Store Growth Specialist

We are looking for someone to join our ever-growing Marketing team. At Fanatee, the Marketing team is one of the main motors of growth for our games. In this role, you will be expected to develop App Store Optimization (ASO) strategies aimed at maximizing store traffic and conversion rates for all of Fanatee’s games worldwide. You will own end-to-end app store optimization projects, from ideation to production, implementation, and performance analysis.

The day-to-day job includes industry research, keyword research in multiple languages, competition monitoring, proposing an ASO strategy, managing multiple asset (image, video, and text) productions and their deadlines, proofreading and approving content and visual communication, and performing data analysis and decision making.

You’ll also be the main point of contact for ASO at Fanatee, being responsible for the direct communication with all teams that play a key role in the area, such as the Product, Content, and Performance teams, responsible for giving support in the creation of written and visual content in 11 different languages.

Beyond that, you will be responsible for being the point person and dealing directly with key commercial partners, such as Google, Apple, and Samsung.

Develop App Store strategies and establish a workflow to ensure that all games appear at the top of the search results in all applicable App stores, and better our conversion rates;

Optimize conversion rates for app download pages by utilizing various content and visual tools;

Lead the creation of an app store optimization process that can be reliable, continuous, and replicable.

Contribute to our customer journey Conversion Funnel, acting as a brand guardian, helping to convey our message in the same manner, on all channels.

Monitoring and tracking app store rankings using the latest analytic tracking tools;

Produce strategic briefings for our creative design team and provide feedback on their deliveries;

Manage a great variety of projects on a global scale, in multiple languages (English, Dutch, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, and Turkish) and multiple stores (Google Play, App Store, and Galaxy Store).

Establish a timeline to report results and plannings to all stakeholders;

What we expect

• Pioneer mentality: willingness to stay up to date with all cutting-edge developments in the mobile gaming industry;
• Attention to detail: being interested in evaluating images, videos, and text
• That you are an organized person: you are highly organized and can focus on several projects at once.
• Data-Driven Digital Marketing Experience and Game KPIs: understanding of core game and business KPIs, how they impact each other, and comfortable working with analytics teams to produce detailed data-driven reports and insights;
• Communication Expertise, flexibility, and rapid response mindset: strong communication skills to be able to interact efficiently with stakeholders, marketing teammates, and multiple teams;
• It is not mandatory for the candidate to live in São Paulo (where Fanatee’s offices are located), but trips may be eventually required.

Did you like the job description? Feel free to apply even if you don't have all the requirements, we are looking for passionate people willing to learn and grow (:

- Competitive remuneration

- Flexible benefits

- Health and Dental Insurance

- Profit Sharing

- Career development support

- Casual environment as well as the dress code

- A space for resting moments, full of snacks, fruits, and drinks

Fanatee is a mobile gaming startup founded in 2013. Since then, our goal has been to enable people to play our games anytime, anywhere. We believe that quality is the key to success.

Our creative processes are well planned and carefully detailed, and our talent lies in turning great ideas into great businesses: our games hit over 200M downloads worldwide.

We believe that a diverse work environment contributes to an increasingly responsible society that values differences. Our dream allows us to do what we love the most: work with talented, passionate people and give them the opportunity to achieve goals as big as they can dream of.

If you want to share this ride with us and join a lightweight, fun and focused environment that breathes innovation and game culture, apply now!