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Writer, Marcom Strategy (Community Engagement - FIFA) - 4-month contract

Writer, Marcom Strategy - 4-month contract (June to September 2020)

EA is looking for a Writer to support our FIFA portfolio for a 4-month contract. You will craft content and messaging ranging from brand and voice guides, to creative short-form, to detailed long-form (and everything in-between). You will work closely alongside Creative Directors, designers, strategists, web and social content teams, and others from cross-functional teams.

The Team

EA’s Marcom Strategy is the team responsible for defining the strategies and messaging that underpin our marketing campaigns. This global group of strategists, creative directors, and writers define the steel threads that guide the campaign from inception to execution, including the strategic narrative, brand identity, creative platform, and creative direction. We are equally analytical and creative, and relentlessly chase the next insight that will help us innovate.

Key Responsibilities

• Craft copy for a wide variety of channels using the appropriate voice for a particular game and customer
• Develop and craft voice, tone, messaging, and style guides
• Work closely with Creative Director, and other writers on style and writing development
• Proofread all copy before submitting to manager, other departments, and before public release
• Copyedit and proofread all materials submitted by outside partners as needed
• Copyedit marketing plans, proposals, and other materials as needed
• Utilize available data to learn and iterate

Requirements

• 3+ years experience in crafting copy, editing, and proofreading
• Demonstrated video game understanding and a keen interest in the world of video games
• Passion about your craft and eagerness to make an impact utilizing copy
• The ability to self-manage while receiving feedback from multiple departments
• A good understanding of integrated marketing campaigns
• Solid communication skills – must be able to communicate ideas solo and within a team setting
• Must be comfortable making changes to work based on manager and client feedback
• Skilled in Microsoft Office (Word, PowerPoint, etc.)
• The ability to deliver high-level copy of varying lengths in a rapid manner
• Familiarity with consumer testing and incorporating analytics into work is a big plus
• The ability to work hard and have fun all at once

EA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

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