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Vice President of Marketing
4 years ago
POSITION SUMMARY
The Vice President of Marketing reports to the COO and is a member of the Company’s executive team. This position will be responsible for planning, organizing, staffing, training and managing all marketing functions and will drive the Company’s efforts to position itself as a highly visible leader within the games and entertainment industry and to achieve its revenue goals.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Oversee and manage the following business units:
- Brand Marketing
- PR
- Web/Digital Marketing
- Marketing Assets
- CRM/Website/Game Portal
- Performance Marketing (User Acquisition)
- Lead a high functioning marketing team. Develop the best structure of the team. Lead the team while seamlessly fitting into a well defined corporate culture
- Anticipate and manage the specialized marketing needs for the U.S. production groups
- Lead, mentor and develop unit managers
- Develop an umbrella brand campaign for the company’s many anime franchises
- Develop a consumer focused campaign to further engage Bandai Namco’s consumer base
- Provide leadership to the marketing department supporting the company’s strategic initiative to transition our business from a packaged dominant business to a digital and packaged goods business
- Provide ethical leadership to the marketing group by setting high ethical, consistent standards
- Create and maintain the Company’s entire marketing budget
- Maximize marketing effectiveness within budget
- Responsible for competitive analysis, strategies and tactics
- Measure effectiveness of unit activities and implement improvements where necessary
- Ensure consistent vision and messaging reflective of corporate direction
- Analyze market risks and marketability of potential products across all game platforms and continued marketability of current products
- Determine needs, generate product requirements and definitions for development and communicate such to executive team
- Be a role model for the company culture
QUALIFICATIONS & REQUIREMENTS
- Proven track record of success in domestic and foreign consumer-driven businesses
- Ten years of successful marketing management in the video game or related field
- Experience in transitioning business units to a digitally focused operation
- Ability to plan and manage at both strategic and operational levels
- Experience leading online marketing units including supporting digital distribution, mobile and FTP business units
- A passion for games
- MBA or equivalent experience
- Ability to travel domestically and internationally
PROFESSIONAL ATTRIBUTES
- Excellent verbal/written communication and effective listening skills
- Established people, presentation and organizational skills
- Must be able to adapt to rapidly shifting priorities in fast-paced environment
- Solid interpersonal skills to resolve issues with internal and external resources and business units
- Must be confident, organized, professional, creative and innovative and possess drive
- Must possess the ability to inspire and motivate staff to perform and function as a team
- Must be able to build trust and foster team spirit throughout the Company, at all levels
- Be a strategic and preemptive problem solver
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications of employees assigned to this job.
About BANDAI NAMCO Entertainment America Inc.
BANDAI NAMCO Entertainment America Inc., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive content — including all major video game consoles, iOS, mobile and online. The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN®, Tekken®, SOULCALIBUR®, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA®, RIDGE RACER® and ACE COMBAT®. More information about the company and its products can be found at www.bandainamcoent.com.
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