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Vice President – Global Insights
1 year ago
Job Posting Title
Vice President – Global InsightsSummary
At Aristocrat we have an ongoing commitment to creating player centric game content and products that put the player first. In support of this commitment, we are looking for an innovative Vice President, Global Insights for a hands-on role leading the design and execution of the Aristocrat insights and research strategy.
This highly visible position will establish the vision for the player insights function and develop Aristocrat’s research capabilities to deliver actionable insights and recommendations resulting in a strategic impact. This role will own the discovery, and communication, of key player insights to inform successful strategies within a portfolio of games and a pipeline of new products to drive growth. The ideal candidate would bring a proven track record of helping to shape the success of a casino games business or logically adjacent segment.What You'll Do
- Develop, shape, and implement an Insights strategy and vision within the Design & Development function.
- Expand our player insights capabilities with a focus on reducing risk while supporting product innovation that is rooted in player needs and desires
- Utilize research best practices and processes to guide the product teams and game studios in identifying and prioritizing opportunities.
- Determine how to leverage data science, machine learning, AI (where applicable), and other analytical techniques to offer actionable insights both internally and externally
- Communicate insights via compelling business story-telling to drive action and share best practices from learnings to contribute to continuous improvement
- Deliver actionable, strategic insights and recommendation for new products, new player, and/or new product positioning and communication grounded in player knowledge and informed by a broader understanding of the business
- Build highly collaborative relationships with the product and game teams to achieve the role of trusted thought partner and strategic advisor
- Support research based, data informed, decision making for product leaders and stakeholders throughout the company. Translate business questions into research objectives, studies, and learning plans
- Develop strong working partnerships with research vendors at the most senior levels, driving value-added research as well as efficient contracts
What We're Looking For
- Bachelor’s Degree in Business / Market Research or a related field
- Extensive, senior level experience in research and insights to include business-related research along with experience in product marketing, and primary/secondary research methods/techniques
- Relevant experience in casino games preferred
- Experience developing player segmentations, archetypes, and persona models in support of defining current or potential players
- Capable of quickly developing a deep knowledge of Aristocrat’s games and a full understanding of what is driving the success of key competitor’s titles and market leaders
- Strong business acumen and strategic thinking skills, with the proven ability to influence business strategy
- Experience leveraging external research partners when appropriate
- Ability to effectively solve business problems through tried and true as well as innovative research methods
- Demonstrated success collaborating, partnering, and influencing at all levels and across all functions of an organization
- Strong analytical skills – ability to quickly understand data and draw conclusions
- Unique ability to concisely summarize, analyze and report relevant findings and insights
- Compelling, persuasive oral and written communication skills
- Working knowledge of Microsoft Power BI, Qlik, Looker and / or Tableau
Why Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V
- World Leader in Gaming Entertainment
- Robust benefits package
- Global career opportunities
Our Values
- All about the Player
- Talent Unleashed
- Collective Brilliance
- Good Business Good Citizen
The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.
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