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User Acquisition Specialist

Job Description

Salary: Competitive Salary Offered

Posting Date: 21st November 2019

Closing Date: 21st December 2019

Location: London, UK

RESPONSIBILITIES:

• Take part in defining of the User Acquisition strategy: countries, budgets, channels and products.
• Supervise the production of creative assets necessary to the campaigns.
• Launch profitable campaigns on Video Ad Networks
• Manage and optimize performance User Acquisition campaigns, using self-service dashboard, as well as relationship with agencies, hitting all target KPIs.
• Implement regular reporting and share best practices and thorough analysis within the company.
• Support production studios in the implementation of all necessary tech stack to support technical tests, soft launches and global game launches.
• Use deep optimisation techniques such as sub-publisher IDs, placements, creative formats, device tech specs and other with video networks knowledge
• Building media buying strategies and techniques based on past performance of assigned User Acquisition networks.
• Administer regular QBRs (Quarterly Business Review) with your network/partner, making sure it is as insightful as it can be.
• Spearhead product feature updates and testing for our business needs
• In team sharing knowledge with latest innovations and experiment findings

SKILLS:

• Ability to spend large budgets profitably
• Ability to effectively communicate with ad partners to drive campaign performance to its best
• Problem solving skills and get it done attitude
• Ability to source, test, evaluate advertising partners/networks with help of data
• Skill to innovate, develop and constantly improve UA activities
• Aptitude to work, deliver and thrive in a fast-paced environment
• Competence to run campaigns on a SaaS platform and be a “fish in a sea” with any hands-on work and all that day-to-day it comes with
• Share of knowledge with the team and collaboration
• Ability to provide concise and informative reports
• Fluent with Google apps, Slack, Confluence, Jira
• Knowledge of Tableau and SQL is a plus

EXPERIENCE:

• 1-2 years of experience with performance driven UA
• Experience executing successful campaigns with multiple targets, geos, demographics, etc.
• Expert level campaign optimisation and bid adjustment based on LTV, ROI, Yield, etc.
• Experience in building and maintaining relationships with advertising partners and/or third-party technology providers
• Bachelor degree or equivalent

PLUS

• Experience in mobile gaming vertical is a plus
• Passion/knowledge for video games is handy
• Good negotiation skills

Additional Information

BENEFITS:

• Flexible office working hours
• 25 days of annual leave + 8 UK Bank holiday + Christmas company day(s) off
• 1 day off if you get married (Wedding Day)
• Sick pay
• Fresh fruit selection delivered 3 times a week, Free monthly breakfasts, Team Lunches
• Beer fridge & Selected wines + other beverages
• Weekly Football, Pool table, ping pong tournaments, poker nights, Office events, social gatherings, Fun Games room
• Birthday Cakes/Cards
• Summer & Christmas parties, Roof terrace area
• Training Budgets
• Contributory pension scheme
• Private healthcare, Reduced gym membership, life insurance, critical illness & Disability cover
• Childcare vouchers
• Season ticket loan (for tube/rail costs), Annual mobile phone/tablet allowance
• Recruitment Referral Fee awards

Company Description

Future Games of London is a Ubisoft studio that designs, develops and operates free-to-play mobile and digital console games. Founded in September 2009, FGOL create original and unique games such as the Hungry Shark series which has been enjoyed by over half a billion people worldwide.

We are a dedicated team with drive, passion and creativity, who enjoy being part of a forward thinking studio in an exciting and ever-evolving industry.

FGOL is looking for a User Acquisition Specialist to join the studio’s growing User Acquisition team.