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User Acquisition Specialist (Overseas)
2 years ago
Job Description
RESPONSABILITIES:
- Take part in defining of the User Acquisition strategy: countries, budgets, channels and products.
- Supervise the production of creative assets necessary to the campaigns.
- Launch profitable campaigns on Video Ad Networks
- Manage and optimize performance User Acquisition campaigns, using self-service dashboard, as well as relationship with agencies, hitting all target KPIs.
- Implement regular reporting and share best practices and thorough analysis within the company.
- Support production studios in the implementation of all necessary tech stack to support technical tests, soft launches and global game launches.
- Use deep optimisation techniques such as sub-publisher IDs, placements, creative formats, device tech specs and other with video networks knowledge
- Building media buying strategies and techniques based on past performance of assigned User Acquisition networks.
- Administer regular QBRs (Quarterly Business Review) with your network/partner, making sure it is as insightful as it can be.
- Spearhead product feature updates and testing for our business needs
- In team sharing knowledge with latest innovations and experiment findings
SKILLS:
- Ability to spend large budgets profitably
- Ability to effectively communicate with ad partners to drive campaign performance to its best
- Problem solving skills and get it done attitude
- Ability to source, test, evaluate advertising partners/networks with help of data
- Skill to innovate, develop and constantly improve UA activities
- Aptitude to work, deliver and thrive in a fast-paced environment
- Competence to run campaigns on a SaaS platform and be a “fish in a sea” with any hands-on work and all that day-to-day it comes with
- Share of knowledge with the team and collaboration
- Ability to provide concise and informative reports
- Fluent with Google apps, Slack, Confluence, Jira
- Knowledge of Tableau and SQL is a plus
Qualifications
- Solid experience with performance driven UA
- Experience executing successful campaigns with multiple targets, geos, demographics, etc.
- Expert level campaign optimisation and bid adjustment based on LTV, ROI, Yield, etc.
- Experience in building and maintaining relationships with advertising partners and/or third-party technology providers
Company Description
Ubisoft’s 19,000 team members, working across more than 40 locations around the world, are boundby a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving gamechanging challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown!
For more than 9 years, via its Ubisoft Mobile entity, Ubisoft has also shaped worlds on smartphones and tablets through its portfolio of mobile games.
At Ubisoft, you will have a chance to develop your skills and work alongside dedicated team members who are pioneers in their field, throughout the world. You will be part of a warm and stimulating environment in which you can push back the boundaries of both the imagination and technology to create worlds that will inspire our players.
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