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User Acquisition Senior Specialist
2 years ago
Team Name:
Job Title:
User Acquisition Senior SpecialistRequisition ID:
R010336Job Description:
Blizzard Entertainment games don’t just begin with game ideas or end once those games are released. A lot more goes into the creation of a Blizzard product than the work of developers—and we support our games for years after they’re in the hands of gamers worldwide.
We’re looking for a user acquisition senior specialist to join our mobile user acquisition team in Irvine, CA to support our global user acquisition and retargeting campaigns in mobile platforms.
As you would expect we work closely with all the key platforms in the user acquisition space (Facebook, Snapchat, Tiktok, Twitter etc.) and are continuously looking to see how we can further grow and expand these areas.
You’ll get support from an experienced team and there will be encouragement to use the latest ad tech and techniques and a willingness to always test new things.
We think you’ll like it here.
Your role
- Planning and creation of mobile marketing campaigns
- Managing and monitoring budgets
- Analyzing the effectiveness of campaigns and optimizing accordingly to meet KPIs
- Reporting on campaigns performance with
- Focusing on innovation and testing to explore areas of potential in marketing campaigns
- Researching new growth hacking opportunities in the mobile user acquisition scene
- Collaborating internally with different stakeholders (Creative team, Analytics team…)
- Develop optimization strategies with teams that provide the company with a competitive advantage
Covid-19 Hiring Update: We’ve transitioned to a work-from-home model and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.
Minimum Requirements
Experience
- At least 3+ years’ experience in a similar role (including user acquisition of Facebook using app event & value optimization goals) with proven success and therefore comfortable with undertaking challenging convention
Knowledge & Skills
- Good presentation skills with the ability of simplifying complex problems and data sets to develop data-led stories to influence stakeholders
- Clear understanding of player personas, motivations, mobile conversion funnel and player lifecycle is essential
- Strong proficiency with Excel is required
Key Attributes
- Great communication and interpersonal skills, and an ability to communicate with both business and technical teams as well as management effectively.
- Analytically minded with the ability to granularly analyse complex data and make clear strategic recommendations.
- Entrepreneurial spirit of taking ownership and driving results with the ability to conduct financial analysis of business opportunities to meet and exceed goals
- Exceptionally motivated, passionate with an ability to work in self-directed, fast-paced, result-oriented environment
Extra Points
Experience
- Snapchat experience is a plus
Knowledge & Skills
- Beginner/Intermediate level SQL and Python is a big plus.
Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!
Activision Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
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