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User Acquisition Manager

The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with engineering and machine learning engineers to further improve our internal tools. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have succeeded in launching games in different markets.

Main Responsibilities:

• Create and manage user acquisition, and retargeting campaigns on self-serve demand platforms
• Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.
• Collaborate with engineers and ML engineers to identify opportunities for automation and process improvements
• Drive innovation on game division level investments
• Support the creative direction of our advertising asset needs to ensure top performance

• 2-3 years experience in media buying for mobile app products (leveraging Ad Networks and DSPs)
• Strong, problem solving, and critical-thinking skills and experience working in metrics-based environment
• Experience – and a desire – to do both strategic planning and day-to-day execution/optimization
• Outstanding communication and client skills – both written and spoken – to work effectively with our studios
• Experience leading organizations with mixed talent backgrounds
• Bonus: Experience scaling games to top 100 grossing

• Competitive salary, bonus plan, Zynga RSU’s (Restricted Stock Units), ESPP (Employee Stock Purchase Plan)
• 401K Company Match Contribution
• Medical, dental, vision, EAP, life insurance, and disability benefits
• Virtual mental health and neurodiversity support programs
• Family planning support program
• Generous paid maternity/parental leave
• Subsidized Back-up child care
• Discretionary Time Off policy for many employees
• Flexible working hours on many teams
• Culture of diversity and inclusion including employee resource groups
• Work with cool people and impact millions of daily players

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at AccommodationRequest@zynga.com to request an accommodation associated with your application for an open position.