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User Acquisition Manager

NCSOFT is looking for a User Acquisition Manager to help drive paid user acquisition across all mobile titles. The ideal person for this role has experience managing large-scale, performance-based campaigns and the desire to push NCSOFT’s mobile business to the top of the industry.

RESPONSIBILITIES:

• Plan, execute, and analyze user acquisition campaigns across performance UA channels
• Analyze data and optimize campaign performance towards Return on Investment (ROI)
• Drive A/B & multivariate testing and present results to related teams
• Track and report on key metrics on a regular basis
• Foster new and current relationships with advertising partners
• Collaborate cross-functionally to develop and implement innovative solutions for user acquisition
• Communicate clearly to management, the plans, status, challenges to meeting objectives
• Be proactive; stay on top of industry trends and best practices

REQUIREMENTS:

• BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field
• 2 - 4 years experience in performance-based acquisition role
• Deep understanding of the mobile user acquisition ecosystem
• Hands-on experience in Facebook/Adwords/Ad Network acquisition
• Familiarity with KPIs such as CPA, CPC, CPM, ARPDAU and LTV
• Advanced knowledge of Microsoft Excel (data analysis, pivot tables)
• Strong proficiency in Microsoft Word and PowerPoint

PLUSES:

• Passion for mobile games
• Experience with SQL and/or Python (or desire to learn)
• Experience with analytics tools like Tableau
• Experience with Influencer marketing

About NCSOFT

NCSOFT is one of the leading gaming publishers in the world. At NCSOFT West, we manage the portfolio, initiatives and game services across the Americas, Europe, Australia and New Zealand. Together we operate many of the most successful and influential massively multiplayer online games in the industry, welcoming hundreds of millions of players daily into exciting living worlds for extraordinary adventures.