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User Acquisition Manager - Video Networks, Moscow/remote

Zeptolab is looking for a User Acquisition Manager specialized in Video Networks!

If you have an analytical mindset, love performance marketing and games, then check out the job description and push ‘apply’ :)

We’re looking for an experienced Marketing Manager with a proven record of optimizing top Video Network channels - IronSource, Applovin, Unity, Vungle, etc.

Goals

• Shape our Tactics and Strategy in Marketing;
• Design and execute the user acquisition plans on Video Networks for Zeptolab games;
• Improve results through proper hypothesis testing;
• Optimize user acquisition costs, improve ROAS and UA processes on allocated channels.

Day to day

• Work closely with the Product Teams: we believe Marketing and Product are equal pillars of success;
• Communicating with Video Networks: selecting, testing, mixing traffic from ad networks;
• Cohort analysis: analysing all key player behaviour metrics from a variety of channels;
• Traffic purchase budget maintenance;
• Communicating with product teams to determine the best ways of attracting players;
• Creatives: requirements, testing and optimizations on allocated channels;
• Reporting: while KPI reporting is automated, decisions should be transparent and properly communicated to the team.

Requirements

• Experience in user acquisition for mobile games or applications;
• Analytical mindset;
• Fluent English (written & spoken);
• Interest in mobile games.

Why join us

• We do something magical and unique – we create great games – and we do it well;
• We operate in a challenging and rapidly growing mobile gaming industry;
• ZeptoTeam - is a cohesive team of enthusiastic professionals - so your input will be heard, and your role in the project will be weighty;
• And at last – we'll offer you an attractive compensation package (from wages to social intangible elements. Package includes medical insurance, meals, transportation, fitness and a lot of additional services).