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User Acquisition Manager, Programmatic

3 years ago

Manage, coach, and motivate a team of media buyers to operate as an outstanding media buying operation
Brainstorm and supply relevant insights on creatives and data for several games that lead to incremental advantages in media buying or product success
Solve ongoing performance goals
Nurture advertising partner relationships to strengthen EA’s standing within the partner’s development roadmap
Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
Take ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners

4+ years of experience in mobile media buying / user acquisition / performance marketing
Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
Curiosity and experience always looking for , proposing, testing new advertising channels, partners and formats
Experience inspiring team members at any level to achieve at an level
BA/BS Degree in marketing/finance or equivalent Quantitative field
Experience building relationships with third-party media partners with an emphasis on DSPs and exchange buying (Crossinstall, Liftoff, Moloco, Beeswax, Smaadex, Mopub, PMP’s, Direct deals)
Experience working in a metric-driven role focused on r eturn on investment
Passion/knowledge for video games
Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing
Knowledge of Excel , SQL and Microsoft office / google applications
Working knowledge and familiarity with coding languages like Python or HTML
Comfortable managing multi million dollar budgets

You want to be apart of an elite data-driven mobile marketing unit
You want to be apart of building technology to help us improve the mobile advertising landscape
You have an investor’s mindset and want to share your knowledge with others