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User Acquisition Manager, Paid Social
3 years ago
User Acquisition Manager, Paid Social
Responsibilities
- Manage, coach, and motivate a team of media buyers to operate as an excellent media buying operation
- Brainstorm and supply applicable insights on creatives and data for multiple games that lead to incremental advantages in media buying or product success
- Solve ongoing performance goals
- Nurture advertising partner relationships to strengthen EA’s standing within the partner’s development road map
- Improve the growth marketing ecosystem with knowledge sharing, hypothesis testing
- Take ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners
Requirements
- 5+ years of experience in mobile media buying / user acquisition / performance marketing
- Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV , etc )
- Curiosity and experience proposing, testing new advertising channels, partners, formats , etc.
- Experience pushing team members at any level to achieve at an outstanding level
- BA/BS Degree in marketing/finance or equivalent Quantitative field
- Experience building relationships with third-party media partners with an emphasis on Social networks (FB,Twitter, Instagram, Snapchat , TikTok )
- Experience working in a metric-driven role focused on Return on investment
- Passion/knowledge for video games
- Experience with Excel , SQL and Microsoft office / google applications
- Working knowledge and familiarity with coding languages like Python, HTML helpful
- Comfortable managing multi million dollar budgets
This job is for you if
- You want to be apart of an elite data-driven mobile marketing unit
- You want to be apart of building new technology to help us solve the mobile advertising landscape
- You want to fail fast and learn
- You have an investor’s mindset and want to share your knowledge with others
Create Your Profile — Game companies can contact you with their relevant job openings.