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User Acquisition Manager – PPC

Description

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly-entertaining free-to-play games that millions of people play every day.

We’re looking for people who can work both sides of their brain, the combination of being creative and analytical.

Driven people with the PASSION TO WIN who want not only to take part but to take over.

Key Responsibilities

· Lead paid acquisition efforts across all PPC platforms to achieve volume, quality and ROI goals

· Analyze performance of marketing campaigns, working with large volumes of data to optimize according to the company, team and personal KPIs

· Develop innovative solutions, conducting A/B tests while measuring and reporting results

· Collaborate with product, CRM and retargeting teams to drive events focused on acquisition and engagement

· Monitor user behavior, LTV and provide regular detailed reporting on results

· Identify new partners, platforms and optimization opportunities to drive campaign performance

· Daily, weekly, and quarterly budget forecasting and monitoring

· Build and maintain strategic relationships with key acquisition partners

· Conducting creatives A/B testing, analysis and production to ensure high conversion rates

· Collaborate with other team members to share insights and knowledge to ensure mutual (team) success

Requirements

· At least 1 year of experience in user acquisition on PPC platforms such as Apple Search, Bing, or Google PPC (free to play mobile gaming preferred)

· Deep understanding of online/mobile advertising space, including tracking tools, technical integrations, and best practices.

· BA or BS in math, engineering, economics, or other quantitative fields

· Experience working with cross-functional teams such as Analytics and Art

· Exceptional analytic skills and experience working in a metrics-driven environment

· A genuine interest in social, gaming, analytics, and advertising is a must