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User Acquisition Manager- Korea

The User Acquisition Manager - Korea is playing a key role in the company's marketing operations. The position’s primary objective is to help grow the company’s user base by managing performance marketing campaigns across various third-party networks and social channels.

Operating within the APAC Team at Mistplay, this role requires a mix of creativity, analytical thinking, and effective communication. The Marketing Manager must be able to manage advertising campaigns. The ideal candidate has experience with mobile marketing and/or digital marketing.

What You'll Be Doing:

• Planning, managing, and executing user acquisition campaigns across various advertising channels in Korea.
• Analyzing data and optimizing campaigns based on LTV and ROAS evaluations.
• Monitoring and reporting campaign performance on a regular cadence to company stakeholders
• Take initiatives on organic growth strategies, such as play store optimization(ASO), keyword optimization, etc.
• Maintaining relationships with advertising partners to maximize campaign performance and improvements.
• Staying up to date on the latest user acquisition trends, shifts in market dynamics, and emerging platforms.
• Collaborating with the Design, Sales, Product, and Data teams to achieve unified company goals in Korea.
• Manage & publish content for all Mistplay social media accounts in Korea, including Facebook, Instagram, YouTube and Naver blog.
• Regularly monitor Mistplay Chatrooms and social media interactions to maintain a fun and professional tone in our communications. Answer user questions directed at Mistplay via social media platforms and in-app chat rooms.
• Support Mistplay Korean users, assist the support team on support tickets and respond to customer inquiries and troubleshooting issues that arise. Support Google play store monitoring.
• Share ownership of Korean Mistplay with Korea team, assist and support localization, product Q&A.

What We're Looking For:

• Undergraduate degree in marketing/finance or equivalent experience
• 1-3 years of experience in digital marketing and/or mobile user acquisition within the Korean gaming industry
• Undergraduate degree in marketing/finance or equivalent experience
• Ability to make informed data-driven decisions based on performance insights
• Ability to collaborate with our Design Team to help produce high performing ad creatives
• Previous experience in working with SDK networks, DSPs, SSPs, Facebook, and Google. This can include ironSource, UnityAds, AdColony, TapJoy, Applovin and others.
• Motivated to learn new skills and work with new technologies
• Outstanding communication skills – both written and spoken in English and Korea
Bonus:
• Advanced knowledge of SQL and/or other programming experience
• Experience advertising on social networks like naver, kakao and Twitter
• Familiarity with PR and push notification campaigns
• Experience with Photoshop
• Additional spoken and written languages such as Chinese or Japanese

We work hard to make our work atmosphere as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more.

Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.

Think you have what it takes? We'd love to meet you!