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User Acquisition Manager - Retargeting
2 years ago
Description
Playtika Holding Corp. is a leader in interactive entertainment delivering personalized immersive experiences to millions of loyal players across a diverse portfolio of games. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has more than 3,500 employees in offices worldwide including Ramat-Gan, Berlin, Vienna, Helsinki, Chicago, Las Vegas, Newport Beach, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.
The mobile gaming industry is competitive and certain roles require a great deal of technical expertise. Playtika is recruiting for a limited number of roles requiring unique skills and experience.
Playtika is looking for a User Acquisition Manager - Retargeting to join our rapidly growing team.
Responsibilities
- Hands-on management of large-scale campaigns for avariety of games (Casual & Social Casino) to engage existing & churned users
- Manage and develop relationships with different marketing channels (Facebook/Google/Media etc)
- Identify different user segments and match relevant messaging & creative
- Work closely with the monetization team and understand in-game activities and features
- Analyze and understand the measurement of the retargeting activity
- Conduct various tests to improve the profitability
Requirements
- Good analytical skills, with the ability to analyze data, draw conclusions, develop actionable recommendations and implement them
- Sharp-minded and “out of the box” thinker with a positive "can-do" attitude and a passion for both marketing and analytics.
- Prior experience in online marketing as a User Acquisition Manager/Media Buyer or Retention manager
- Initiative & leadership capabilities
- Fluent English
- Proficient with Excel
- BA in Economics/Business Management/Marketing – an advantage
- Gaming and/or online marketing enthusiast - an advantage
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