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User Acquisition Creative Manager

User Acquisition Creative Manager

The Growth Enablement Team's UA Creative Manager shapes the ad creative engine that supports UA across EA's most popular titles. Working with media buyers, designers, strategists, and game studios, you can take the magic of a game and distill it into ads that perform on any ad network at scale.

Deliverables:

• Ad Creative Content Pipeline: Creating and maintaining a steady pipeline of UA creative content that ensures media buyers can continue to buy at scale.
• Evergreen Content Cadence & Delivery: Brief, produce, and deliver creatives according to channel specifications and ensure velocity
• Creative Testing & Iteration : Creating content that has a clear hypothesis with strategies for ways we can test, iterate, learn, and apply
• Creative Performance Reporting: Partner with media buyers and research & insights teams to analyze creative performance and share out with larger team
• Creative Channel Strategy: Make sure that each ad can be sliced and diced for multiple networks (one master concept that can be used for Facebook, Instagram, DSPs, TikTok , etc )
• Competitive Trend Analysis: At the forefront of creative and content trends in the advertising space, you ensure we are staying current with our best practices and approaches

Requirements:

• Minimum of 4 years experience in the digital marketing space working within marketing, communications, or any other advertising centric role
• Experience working across multiple teams, prioritizing deadlines and deliverables
• At least 2 years experience working with mobile products
• Ability to use data to justify ideas and approaches
• Data literacy (ability to interpret performance data from tools like Lookr, Tableau, and in Excel )
• Knowledge of Adobe Creative Suite