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User Acquisition Analyst - Mobile

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Job Description:

Your Mission

As a User Acquisition Analyst for our Call of Duty Mobile team, you will get to help shape our marketing efforts through a mix of data analysis and campaign management. The Mobile Growth team at Activision commands a multimillion-dollar budget and is responsible for growing the company’s userbase across its budding portfolio of mobile games. The group we’re assembling is strategically vital to our mission of bringing our world-class IP onto mobile phones, and we’re looking for rockstars who are equally comfortable with creative as they are with analytics.

The User Acquisition Analyst is an entry-level role that assists the Mobile Growth team through a combination of campaign management and analysis.

Responsibilities

• Run User Acquisition campaigns on Facebook, Google, Instagram, Snap, Ad Networks, DSP, etc. across various platforms and devices, ensuring KPIs are achieved
• Onboard new channels and assist in identifying new opportunities for the continued growth of Call of Duty Mobile
• Partner with Mobile Analytics and Data Science to monitor KPIs that align with business objectives and help drive optimization
• Assist with testing for localization, creatives, geos, content, CTAs, etc., to maximize acquisition activities and ROI
• Partner with internal teams and external agencies to ensure our growth strategy is executed upon
• Learn the dynamics of free-to-play gaming and the Mobile UA ecosystem from industry veterans

Player Profile

Experience

• 1+ years’ experience in marketing, social media, analytics, business operations, or similar fields

Knowledge and Skills

• A balance of data-driven, analytical skills with demonstrated creative campaign wins
• Demonstrated ability to effectively assist in managing and optimizing multi-million dollar acquisition budgets
• Experience with reporting both quantitative and qualitative results of UA spend
• Understanding of Insertion/Purchase Order set up, budget pacing, and invoicing
• Preferably experience in driving growth specifically for mobile, gaming is a plus

Our World

Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty ®, World of Warcraft® , Overwatch ®, Diablo ®, Candy Crush ™ and Bubble Witch ™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.