UA/ Performance Marketing Team Lead (Puzzle Studio)

Rovio
Helsinki Metropolitan Area
12 days ago
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User acquisition helps our games to grow their user base by finding the most valuable target audiences. The craft relies heavily on data and changes rapidly; sometimes the learnings expire in a matter of months. This requires fast thinking, openness to venture out from comfort zone and reading into the smallest of indicators in the data. Close communication with multiple different teams is vital and makes the job interesting. Showing an ad in the right place at the right time to the right person sounds almost impossible but the UA team makes it possible.

If acquisition marketing is your playfield, you are not satisfied with status-quo but always strive to improve and learn, let’s have a chat. We are looking for a UA/ Performance Marketing Team Lead based in Helsinki Metropolitan Area, Finland.

As Performance Marketing Team Lead, you will lead the development, planning and execution of acquisition marketing strategies for a selection of games from our Puzzle studio - such as Angry Birds Dream Blast or Small Town Murders, leveraging multi-million dollar budgets to drive profitable growth globally. Reporting into the studio Craft Lead, alongside a team of performance marketers that you’ll lead & mentor, you will support our acquisition efforts for the games you’re in charge of , while leading strategic, high-volume experimentation on all key current and potential user acquisition channels. You will work cross-functionally with Product, Finance, Marketing and Tech and report directly to the Studio Craft Lead for Performance Marketing.

Responsibilities:

Who we think will do great in this role has:

We’d love if you have some of these:

Recruitment process:

About the Marketing team:

Mixing the world-class expertise of six different crafts – Product Marketing, User Acquisition, User Experience Research, Market Intelligence, Marketing Video Production, and Player Experience, our Marketing team’s main mission is to fuel the growth of our games portfolio. Largely embedded within game teams and in close collaboration with a large variety of stakeholders, our role is to identify, anticipate and make sure to satisfy our target audiences’ needs and wants. We do this across all touchpoints – from early research on new concepts, to how we reach out to millions of players through our marketing campaigns, or to how we engage them through our social networks and other discussion platforms.

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