This job might no longer be available.

Subscription Service Retention Strategist, Uplay+

Job Description

Under the supervision of the Subscription Service Manager, the Subscription Service Retention Strategist, Uplay+ leads the definition and implementation of the customer journey and retention strategies for the Ubisoft subscription service (www.uplayplus.com ). This person will act as a project manager developing customer-centric programs, flows and triggers and will collaborate closely with the different stakeholders including the e-commerce team, the IT and Uplay teams as well as all cross-functional teams (CRM, Media, web…). The strategist will ensure the loyalty mindset is pulled through across key internal and external contacts and ensure the ROI of all initiatives and programs.

What you'll do

Define and implement retention strategies and tactics

• Define and implement strategy to retain subscribers and increase their satisfaction rate
• Work closely with the Content and Audience managers to bring the best and most relevant content to the service

• Work on strategies to keep subscribers engaged with localized and personalized trigger-based campaigns
• Work closely with data science team to define anti-churn strategies based on predictive analysis

Define and implement the lifecycle Uplay+ strategy

• Define customer journeys and flows to optimize conversion and retention
• Work closely with all the Uplay+, Store and cross functional teams (CRM, Web, Media…) to provide the customers with the best and most personalized experiences while being part of the global and unified customer journey
• Collaborate with the CX NCSA team to integrate the Uplay+ flow in the global consumer flow and optimize the quality of the experience and the overall consumer satisfaction
• Perform A/B tests to select and justify the optimal experience

Drive for results and constant improvements

• Measure and improve the lifecycle and retention programs efficiency on a regular basis.

• Communicate key results, insights and recommendations on a regular basis and develop automatic dashboarding

• Promote teamwork based on shared goals and build commitment to those goals by being an ambassador of the program and promote achievements

Qualifications

What you bring

• 5+ years of relevant professional experience creating lifecycle strategies and hands on experience in developing loyalty, CRM and/or lifecycle management or related function (required)
• Proven ability to build cross-functional partnership and inspire collaboration
• Project Management work related experience and exceptional organizational skills. (required)
• Strategic and innovative thinker with a business-oriented mindset
• Excellent analytical and reporting skills, rigorous attention to detail and bias for customer-centric planning. Obsession with measuring performance
• Proven track record for driving measurable results through customer marketing efforts ideally in an e-commerce and/or subscription environment. (required)
• Excellent communication skills including ability to give clear direct feedback, set clear expectations and connect with people on a personal level.
• Knowledge of the gaming industry and of the PC gaming will be prioritized.

What to send our way

• Your CV, highlighting your education, experience, and skills

Additional Information

At Ubisoft Montreal, a preeminent developer of video games located in Montreal’s dynamic Mile-End neighbourhood since 1997, we offer a work environment unique in the industry for allowing you to build and cultivate games that are part of critically acclaimed, iconic AAA franchises of international repute.

When you join Ubi Montreal, you enter a community of passionate, extraordinary developers connected by their need to innovate, to be creative and to work with the latest technology. You’ll discover a world where employees enjoy constant career advancement, a supportive learning environment, and competitive compensation packages.

More than anything, at Ubi Montreal, you will regularly ship a variety of big, quality titles – Assassin’s Creed, Far Cry, Rainbow Six, Watch_Dogs, For Honor and… well we can’t disclose all our secrets just yet… – and work with some of the most talented people in the industry.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, ethnicity, religion, gender, sexual orientation, age or disability status.