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Product Marketing Manager
3 years ago
Product Marketing Manager
Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.
We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together experienced people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.
Join us in driving the next revolution in games.
What’s in it for you? Glad you asked!
We realize it takes outstanding people to make excellent games, we offer great benefits packages and a culture that values creativity and individuality.
We love to celebrate our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match, of course, free video games and more!
We are looking for an experienced Product Marketing Manager to be the single contact between Mobile Marketing and the game team. You will report to the Director of Product Marketing. This role is based in Sacramento, California.
Your role will be to increase engagement, monetization and promotion through our internal channels for the game’s events, updates and tentpole moments, resulting in end-to-end execution of cross-marketing, multi-channel campaigns.
Your responsibilities will include:
- Together with the game team, identify in-game events that would excite our players and promote growth
- Translate this into a year-long calendar that includes tentpole moments, big events, and evergreen content
- Together with the Creative team, create a promotional plan around each event, using all internal EA marketing channels - CRM, Social Media, Paid UA, PR.
- Work with the Creative team to establish the product positioning, narrative and go-to-market strategy for each event/launch
- Bring those teams together to create an aligned marketing plan across all channels that puts the player and brand experience first
- Create project plans, communication strategies, trackers, and reporting protocols to ensure smooth end-to-end execution of each campaign
- Maintain first-class relationships with your game studio, our teams and external partners
- Work with Product Owners to identify the changing needs and manage the marketing solutions to address them
- Partner with Analytics to monitor cohort performance and align with Product teams on churn prevention, FTUE experience gaps, quick wins and long-term solutions to improve reach
- Monitor forecasts to actuals and creates gap plans, while managing spend expectations with Demand Planning and Finance
- Together with the UA team prepare weekly budgeting and strategy updates for studio leads
Skills
Above all, you are passionate about marketing, have an interest in mobile games, and want to bring authentic, engaging experiences to our players.
- At least five years of experience working within the online entertainment or gaming business in a marketing/brand management role.
- Experience managing projects with multiple team members across the business.
- Data fluency (ability to create dashboards, build basic reporting without the need for an analytics support person).
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