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Strategist, Product Marketing
2 years ago
Job Title:
Strategist, Product MarketingRequisition ID:
R006347Job Description:
Job Title: Strategist, Product Marketing
Reporting To: Director, Product Marketing - Mobile
Department: Growth/Marketing, Mobile
Location: Santa Monica, CA
Your Platform
Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the video game industry. With a history of delivering iconic game changers -- like Pitfall® , Tony Hawk®, Guitar Hero®, Crash BandicootTM, Skylanders TM and Call of Duty ® -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.
And while we have world-class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you’re interested in our biggest priority, it’s our people.
We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.
Join us, make history. To learn more, check us out at www.activision.com, https://blog.activision.com or @Activision on Instagram, Twitter, Facebook and LinkedIn.
Your Mission
We are seeking a Product Marketing Strategist to manage and execute COD Mobile’s social media platforms on a global scale. This role will merge your passion for communication and gaming. You are a storyteller, a creative, and a brand champion, and your stage is the community of COD Mobile players. You are driven by opportunities to engage and communicate, and putting players first. You are a marketer, a team player and a problem solver, and always finding ways to amplify the CODM message to retain, engage, and acquire players from around the world.
Key Responsibilities:
- Work with cross functional teams to identify key marketing initiatives
- Lead development and briefing of social content to support key marketing beats; Ensure on brand messaging across all social content
- Schedule content and maintain social media calendars on Facebook, Instagram, and Twitter accounts
- Monitor social sentiment and escalate any trending issues from the community
- Optimize for growth and engagement across all social platforms
- Maintain a strong pulse on social trends and competitive social executions
- Manage the approval process for all social assets
- Work closely with the wider Marketing team to ensure holistic and synergistic campaign executions
- Analyze and report program performance via post mortem decks
- Contribute to CODM’s influencer program with campaign ideation and execution
- Develop a thorough understanding of player community
Player Profile
What We're Looking For:
- 2-5+ years experience in social media, community, influencer marketing
- Experience in brand marketing highly preferred
- Direct experience in gaming or very thorough knowledge and passion for gaming, gaming social communities, and trends
- Ability to execute strategy, clear goals, and evaluate KPIs
- Excellent organization and communication skills
- Cross functional team player and leader
- Ability to manage multiple projects simultaneously and prioritize demands
- Knowledge of social media management tools such as Sprinklr
- Excellent communication, presentation, organizational and writing skills
- Expert level project management skills
- Bachelor’s Degree
Our World
Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty ®, World of Warcraft® , Overwatch ®, Diablo ®, Candy Crush TM and Bubble Witch TM. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.
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