This job might no longer be available.
Sr. User Acquisition Specialist
1 year ago
The Role
As a Senior User Acquisition Specialist, you will be responsible for designing and executing customer acquisition campaigns via a variety of mobile channels to grow our player user base across all games.
Responsibilities
- Launch and scale successful user acquisition campaigns in the gaming category
- Work with creative and analytics teams with performance and metrics-driven approach
- Meet ongoing performance goals and communicate to greater teams
- Manage advertising partners to strengthen EA's relationships with Social platform partners
- You will report to the Marketing Manager
- Ability to juggle projects across multiple titles/apps and partners
- Take on business ownership of scaling mobile titles
- Passion/knowledge for video games
Requirements:
- 4+ years of experience in mobile apps media buying / user acquisition / performance marketing
- You have experience optimizing to business metrics (ROAS, LTV)
- You have experience conceptualizing, proposing, testing new advertising channels, partners, formats.
- You have experience working on mobile user acquisition platforms like Google, Meta, TikTok, Apple Search Ads, Snapchat and ad networks.
- BA/BS Degree in marketing/finance or equivalent
- You're an excel (can maintain complex spreadsheets) expert
- Working knowledge and familiarity with coding languages of Analytics tools such as SQL, Python, HTML is a plus
Create Your Profile — Game companies can contact you with their relevant job openings.