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Sr. Specialist, Lifecycle Strategy

Electronic Arts
Redwood City California United States
3 years ago
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Senior Specialist, Lifecycle Strategy

At Electronic Arts, we exist to inspire the world to play. We create amazing experiences for our players everywhere and we consider our players’ experiences first in everything we do.

The Lifecycle Strategy team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on using behavioral, transactional data, automation tools to provide highly personalized messages, at scale. The team provides enterprise-wide solutions that allow for omnichannel messaging and power new digital business models.

Job Description

The Sr. Specialist, Lifecycle Strategy will play a strategic and essential role on the EA Lifecycle Strategy team (reporting into the Sr. Strategist) by designing cohesive and seamless player journeys for our subscription services. Allowing multiple channels, such as email, in-game, web, in-client and mobile, to work together to personalize a player’s experience across EA’s Network. The Sr. Specialist, Lifecycle Strategy will work with teams to identify player friction points and map those behaviors to messaging for the expressed purpose of improving player experiences.

Responsibilities of this role include:

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