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Sr. Specialist, Lifecycle Strategy

Electronic Arts
Orlando Florida United States
5 months ago


Sr. Lifecycle Specialist, Dynamic Messaging, Global Analytics and Insights


The Dynamic Messaging team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools to deliver highly personalized messages, at scale. The team strategically delivers enterprise-wide solutions that allow for omnichannel messaging and power new digital business models.


The Sr. Lifecycle Specialist will play a strategic and critical role on the EA Global Analytics & Insights (GAI) team by designing cohesive and seamless player journeys, enabling multiple channels, such as email, in-game, web and mobile, to work together to personalize a player’s experience across EA’s Network. The Sr. Lifecycle Specialist will work with teams to identify player friction points and map those behaviors to messaging for the expressed purpose of improving player experiences.

Enabling dynamic content and integrating channels requires early-stage planning that establishes the clear objectives and governance which will guide execution.

Responsibilities of this role include:

Required Skills and Experience

Preferred skills and experience

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