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Sr. Performance Marketing Manager- Social Casino

Looking for an innovative, creative, passionate, and fun company in OC? Then, let us introduce ourselves. We are MobilityWare and we make fun for a living! Our mobile games have been rocking the app store since its inception and we regularly show up in top lists for most popular games. We recently reached over 350 million downloads across our portfolio of games!

We've been voted 2015, 2016 & 2017 Best Places to Work in Orange County by the Orange County Business Journal and OC Register! Headquartered in Irvine, CA., our flagship game, Solitaire, was released on the day the App Store opened in 2008. Other titles include Blackjack, FreeCell, Destination Solitaire and Spider Solitaire, to name a few. Our vision is to create the most exciting mobile games and have fun doing it.

POSITION SUMMARY

MobilityWare is looking for a Sr. Product Marketing Manager with experience in Mobile Gaming and Social Casino games to join our Team! This is an exciting opportunity for a performance centric marketer to work on and own a suite of both existing and upcoming social casino mobile games.

Responsibilities

• Develop integrated marketing plans and define marketing strategies for products in various life cycles for the Social Casino suite of games.
• Lead strategic initiatives for all areas of marketing including user acquisition (UA), cross promotion, app store optimization (ASO), social media, and experimental marketing.
• Drive the P&L and product forecast for all game titles in the Social Casino suite.
• Promote product growth by leading cross-functional team discussions between Product, Strategy, User Acquisition, and other teams.
• Analyze performance and measure ROI of all marketing activations including UA, cross promo, ASO, and all other marketing campaigns.
• Be the brand champion of all Social Casino titles by creating compelling value propositions and owning all consumer communications, including all creatives and copies.

QUALIFICATIONS FOR POSITION

• 5+ years of experience in marketing for mobile games, experience with Social Casino titles required
• High proficiency in developing go-to market plans and user acquisition strategies
• High proficiency in owning ASO strategies and execution, including keyword optimizations, localizations, creative optimizations, and App Store description copy writing
• Exceptional analytical and quantitative modeling skills
• Experience in running A/B tests and deriving at actionable recommendations
• Experience in project & calendar management and managing small scale projects
• Strong influencing and leadership skills – effecting cross-functional driver
• Great written and oral communication skills
• Strong presentation skills
• Ability to manage a small team

The Payout (Why you should work for us)

• Awesome Perks: free lunch, free snacks, free drink, free Annual Company trip
• Casual workplace - yes, flip flops and shorts are pretty much an everyday thing
• Growth, growth, growth - we are growing and we would love for you to join us on the ride
• We also want to take care of our team so we've got profit sharing incentives, medical, dental (100% paid), vision (100% paid), Unlimited PTO/Vacation, life insurance (100% paid), and 401K
• Awesome office smack dab in the middle of OC and 2 minutes off the 5 freeway
• Amazing talent: We've got some heavy hitters from the industry who embody both brilliance AND humility