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Director, Marcom Strategy-EA SPORTS MADDEN

Electronic Arts
Orlando Florida 32810 United States
4 years ago
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We are EA SPORTS MADDEN:

EA SPORTS is one of the most iconic brands in entertainment with over 25 years of innovation, passion, and connecting millions of players across the globe to their favourite sports, teams, and players. The soul of EA SPORTS is the Madden NFL franchise. Loved by millions the world over, Madden is a title which inspires current and future generations of NFL fans.

As one of the most innovative, passionate and football focused teams in the industry, we acquire the brightest talent so we can continue to create experiences that connect with millions of hearts and minds the world over. If you love football, video games and entertainment, this is a role of a lifetime.

THE TEAM

EA’s Marcom Strategy team is responsible for defining the strategies that underpin our consumer facing marketing campaigns. This global group of strategists, creative directors and copy writers define the steel threads that guide the campaign from inception to execution; including the strategic narrative, brand identity, creative platform and creative direction for our hero assets. We are equally analytical and creative, and relentlessly chase the next insight that will help us improve player experience, commercial potential and platform innovation.

EA is looking for a Senior Manager of Marketing & Communications Strategy to drive the communications and creative approach for EA SPORTS Madden NFL. This senior level position will be responsible for establishing the soul of the Madden product, then partnering with critical Brand, Game Development, Activation and Channel partners to bring that thinking to life through best in class player facing work.

KEY RESPONSIBILITIES

REQUIREMENTS

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