This job might no longer be available.
Sr Marketing & Communications Strategist - Mobile
2 years ago
EA is looking for a Sr Marketing & Communications Strategist to work across our portfolio of mobile games, including Battlefield Mobile. We are seeking an inspiring and insight-driven thinker with a background in crafting mobile marketing strategy across different channels and asset formats.
This role will report into our Director of Marcom Strategy across the Battlefield franchise.
Responsibilities:
- Craft marketing campaign strategies for our mobile games and write creative briefs to guide marketing assets and activities across launch and live service campaigns
- Articulate and plan content ecosystems, consumer journeys, and connections plans across our paid, owned, and earned channels
- Partner with our Brand Management and Studio/Game Development teams to ensure the marketing campaigns support the brand guidelines and the product
- Partner with Brand Marketing and cross-functional teams to ensure quality and integrated execution of the strategy
- Interpret quant and qual insights from a variety of sources, and implement that thinking into our marketing strategies, including audience development, setting marketing objectives and identifying testing opportunities
- Collaborate with our internal CDs and copywriters and help manage external agencies to develop the creative platform assets for our mobile games
- Work with Brand Marketing and analytics teams to determine the KPIs that measure the performance of content, campaign activities, and franchise health
Qualifications:
- 5+ years in a strategy or planning role within an advertising agency, media agency, gaming or entertainment industries
- You have experience crafting and testing mobile marketing strategy
- You have a strong understanding of integrated marketing campaigns
- You understand the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
- An ability to interpret and decipher quant and qual data and distill the insights that best unlock creative marketing platforms
- A basic understanding of performance marketing and User Acquisition campaigns
- Able to work with teams primarily in Pacific time zone, but also with oversight from European franchise leads
Create Your Profile — Game companies can contact you with their relevant job openings.